Monica Lengkong Yamin

Humans are wired to connect. Whether it’s curating a moment that moves someone, building community, or helping people fall in love with an origin story and brand promise — I love creating that connection. I’ve spent my career shaping premium brands through storytelling, design-led experiences, and marketing that makes people feel something. I lead brand strategy, creative direction, integrated marketing, and experiential for premium lifestyle brands. I’m a big-picture strategist and a hands-on operator — calm under pressure, collaborative, and known for bringing cross-functional teams together to deliver work that resonates and performs. As Director of Brand Experience & Marketing at Robb Report, I built and launched RR1, the brand’s membership and signature events division — producing 16+ annual experiences ranging from intimate VIP dinners and roundtables to large-scale tentpoles and culture-shaping activations. Flagship programs include Culinary Masters, Health & Wellness Summit, Car of the Year, and global Tailored Travel bespoke journeys. I’ve partnered with 40+ leading luxury brands including Four Seasons, 1 Hotel, Waldorf Astoria, Fairmont, Montage, BMW, Dior, Aston Martin, Jaguar, and more. As a fractional Head of Brand & Marketing, I help founders and leadership teams define their why and sharpen who they are, who they’re speaking to, what makes them unique, and how to tell that story. Then I build the playbooks — GTM, CRM, content, and campaign systems — to bring it to life. My consulting work has driven $2M+ in revenue within 24 months for a client, generated millions of earned impressions, and significantly improved engagement and conversion across channels. My early roles at Warner Bros. and MGM strengthened my foundation in finance and P&L ownership — and taught me how to make reporting faster and clearer, increasing efficiency by 15%. Focused on mission-driven brands that are making an impact. If you’re building meaningful work or sharing insights that help others, let’s connect. Core Competencies Brand storytelling, integrated marketing, partnerships, event production/management, internal/external communications, cross-functional leadership, creative direction, media strategy, luxury marketing