Monica Kozak

Responsible for building and leading a highly proficient, agency-model marketing team to support the rapidly growing payments division within Fiserv. Responsible for the overall strategy and execution of all marketing activities which included Digital Transformation, Product Marketing, Branding, B2C and B2B Marketing, Demand Generation, Lead Nurturing, Media and Advertising, PR, Communications, Data / Analytics

Oversaw digital strategy and execution for Bank of America Merchant Services, including the development of all online strategies across direct digital channels including web, social media, ecommerce, etc. Responsible for the creation and execution of go-to-market digital strategies to increase revenue and customer retention. Launched the first bank-affiliated online merchant services purchase experience.

Led HMG’s Marketing Strategy division which specialized in integrated marketing, brand, PR and communication strategies. Utilized deep experience in brand-regulated industries and developed senior-level marketing, PR and communication plans for global B2C and B2B companies. Created multi-channel interactive campaigns shaped by creative thinking, in-depth analysis and targeted ROI. Clients included Citigroup, GE, MassMutual, TIAA, MetLife, Honeywell, Tory Burch, Kenneth Cole, Heineken, Diageo, etc.

Developed and managed all traditional and digital marketing, communications, public relations, advertising and branding initiatives for Consumer Reports number-one ranked private long-term care provider.

Responsible for all sales, marketing and public relations for the GRS Group portfolio of properties.