monica white

* Assisted The Washington Post in conducting research on first time voters through the creation of surveys. * Collected data from 6 universities in the DMV; reaching over 650+ first time voters and was later used in an article. * Used IBM’s SPSS software to analyze and compare several data sets.

* Designed and maintained S. Laffite blog and Facebook page, which received over 100 Likes in less than one week. * Wrote blog articles related to the Fashion Industry Trends and S. Laffitte’s Clothing Line. * Created Social Media Marketing Strategy for the launch of S. Laffitte’s Clothing Line. * Developed and maintained website/blog and links * Maintained social media and content writing

* Miami Beach Fashion Week intern and volunteer. * Coordinated backstage press check in and post show interviews for fashion week shows. * Assembled gift bags and press kits to be distributed at shows. * Organized and managed seating chart and gift bags on runways.

* Manage social media and website editorial calendar * Develop and maintain media outreach reports and analysis using Google Analytics * Assemble and disseminate daily media coverage reports * Assisted with the release of more than 20 scientific reports covered in The New York Times, The Washington Post, Associated Press, local newspapers, trade magazines, and television stations * Create strategic media lists using CisionPoint * Assist with social media content writing * Maintain website, content, and links * Create targeted media contact lists and outreach * Assist with organizing and conducting public briefings and launch meetings

* Maintained client’s status sheets and edited scripts for client radio spots and commercials. * Supported the Media Buyer with invoices and billing packets. * Monitored data for client account promotions on a weekly basis, which were used to analyze client performance. * Researched client situations in order to prepare account executives for managing client public relations and media campaigns. * Assisted the account executive with the monitoring of client accounts.

* Served as a liaison between the organization and various media outlets. (ie. Washingtonian Magazine and The Washington Post.) * Developed media pitching and monitored media output on print, online, and broadcast. * Managed social media campaign through Facebook and Twitter, which contributed to an increase in page traffic and activity. * Promoted client events through the creation of press releases and pitch letters.

* Maintained media lists, editorial calendars, and Database Management. * Organized press kit assembly and distributed to media outlets, such as Vogue and Elle UK. * Assisted with job trafficking and general administrative duties.

* Maintain foundation, corporation and individual donor files. * Ensure that proposals, actions, and media are entered accurately and on * a timely basis. * Assemble media and donor kits for events and meetings. * Creation of marketing materials for events through the use of InDesign, Photoshop, Powerpoint, and Publisher. * Coordinate and monitor events and event timelines and ensure deadlines are met. * Coordinate event logistics, including registration, attendee tracking, presentation and * materials support and pre- and post-event evaluations. * Perform administrative and financial tasks, including the preparation of invoice vouchers * and travel expense reports. * Run basic reports and queries out of Raiser’s Edge.

Activities and Societies: Marketing Association