Monica R Bratuti

Turners International Marketing are international fresh food experts. • Conceptualised and launched Turners International Marketing as a start-up entity with the backing of the Turner family and their rich heritage in the New Zealand fresh produce industry: − Developed a clear strategic vision and customer value proposition and leveraged extensive global professional networks to onboard customers across international markets − Now trading over 30 fresh produce items, sourced from 15 countries and sold to markets throughout the Middle East, Asia, Europe, Latin America, the USA, Canada, New Zealand and Australia • Rapidly scaled the organisation, onboarding talent in key markets and embedding robust systems, processes, and commercial frameworks to drive operational excellence and deliver sustainable growth: − Established an annual trading calendar aligned with seasonal availability and demand of fresh produce items in different global markets, facilitating continual revenue flow throughout the year • Navigated the business through volatile and uncertain market conditions and global supply chain challenges, including the COVID pandemic and subsequent cost of living crisis: − Performed regular horizon scanning, monitoring global markets, and synthesising data and insights from multiple sources to identify emerging risks and opportunities developing agile solutions to mitigate risk and optimise returns • Partnering with the Turners’ Board and Executive Leadership team to develop the roadmap for the digital transformation of the international trading business

• Co-founded Global Women Fresh to advocate for greater female leadership in the predominantly male international produce industry

• Developed and managed a portfolio of key clients within the fresh produce and perishable goods industries globally, leveraging Hellman’s air freight and global supply chain infrastructure to provide global logistics solutions: − Consistently demonstrated value creation for customers, enabling them to access new markets and drive supply chain efficiencies − Generated YoY growth in the portfolio through consultative, solution-focused selling within the existing client base, and proactive prospecting and onboarding of new business • Achieved subject matter expert status and knowledge on US import requirements by FDA, USDA, Customs, and other regulatory agencies such as TSA. • Promoted the company’s image and reputation by attending trade shows and sales events to broaden the network of potential clients and suppliers − Key conferences attended: Fruit Logistica in Berlin Germany, Fruit Logistica in Hong Kong, PMA in the US, Food Fancy Show in SF and NY, United Fresh in the US

Decora Botanica is a boutique florist, born out of the desire to provide an alternative for the most discerning fine design connoisseur. • Conceptualised and launched Decora Botanica as a start-up, driving rapid growth through strategic business development and onboarding of B2B customers across the corporate and real estate sectors

• Mobilised and managed a newly established Imports and Exports department within a company specialising in airfreight forwarding of delicate fresh produce: − Delivered year-on-year growth in client base, revenue and profitability

• Promoted International trade between California and Mexico • Conducted market research for U.S. Companies looking to develop their business in Mexico and vice versa • Developed, implemented, and evaluated communications strategies and programs designed to inform members and business partners of initiatives and policies of businesses, governments, and other organisations such as Trade Commissions. • Partnered with the board of directors to create and revise the annual budget for Program services. • Created and executed marketing/PR campaigns, including new product introductions and existing product development. • Planned and executed multichannel marketing campaigns and events initiatives, generating 500% growth in qualified lead generation