Monica Garcia Junco

Description 1. Orchestrate Laureate´s Digital Transformation initiatives: asses our context and connect the business KPIs with the digital delivery 2. Build and scale digital capabilities across the organization: mindset, skillset and operating model 3. Digitalize the main journeys and products looking for higher impact in our businesses and customer KPIs. 4. Promote innovation and the development of new Edtech business models, managing our innovation funnel, from ideas to MVPs

•Participate in the key strategic and operational decisions of the company as a C-Level member. •Orchestrate Rimac´s digital transformation. Including digital channels, user experience, product design, analytical models, data architecture, technology and digital enablers. •Manage Rimac´s Digital sales, responsible for the digital business P&L. •Implement Rimac´s innovation model, define our innovation process: From customer insights, experimentation, prototyping to launching products & initiatives. •In charge of Innovation, the Digital Tribe, Digital Sales and Digital Customer experience. •In charge of the Design Centers of Expertise: Digital Design and Service Design •Create new ventures in adyacent and disruptive spaces: Inception and founding team of Cuida Co, a new company to expand Rimac´s Health Digital Business

Definir y ejecutar la estrategia digital que incluye canales digitales, productos digitales utilizando tecnologías disruptivas. Definir la estrategia y el modelo para ejecutar la innovación incremental y transformacional de la compañía. Crear y desarrollar los experimentos de innovación utilizando design thinking, lean startup y desarrollo en ágil. Hacer que Rimac se convierta en una empresa que innova y se transforma constantemente construyendo las capacidades organizacionales necesarias para lograrlo: skills, cultura, innovación abierta y organización. Desarrollo de nuevos modelos de negocio, vía colaboración, creación o corporate venture capital.

•Define and implement the Customer Centricity Strategy: including the value proposition, customer journey´s management, NPS & Experience, digital engagement, analytical models and CRM tools •Manage the Segments P&L, the Customer Lifetime Value and all the xsell, upsell and churn initiatives •Define the roadmap for the digital features according to the experience we wanted to deliver to our customers •Design the Digital Customer Journey •Responsible for the digital channel’s growth hacking: App and home banking

Responsible for the Segment P&L and commercial strategy. Including value proposition design, customer engagement iniciatives and campaigns. Leader of the Payroll sales executives (+150 employees)

Responsable de la estrategia comercial y la contribución a las utilidades del banco de los productos de captaciones, cuenta sueldo y remesas.

Responsable de la estrategia de marketing y de clientes, el desarrollo de campañas comerciales, el planeamiento financiero y el desarrollo de nuevos productos: $250 millones en ventas anuales y $70 millones en contribución.

Graduated with High Honors