Monali Guha Thakurta

As part of the Azure Marcom GTM role, I am responsible for driving and executing the Area Marketing Plan, strategically aligning to the Global demand center, and in close partnership with corporate and local product marketing teams. My key responsibilities are to: Develop a marketing plan that aligns to the overall business plan for the Cloud and Enterprise Business Group. Understand the business priorities for the area they are focused on to ensure maximum impact of marketing execution. Align global content strategy and centralized demand generation plans with local marketing efforts. Work across local stakeholders to help land global demand center content and demand generation execution across the India subsidiary. Drive overall program and content strategy for developer ecosystem in India. Conduct workshops, scaled on-ground events to train the developers in India. Enable account-based engagements for developers to engage and re-engage with them on various cloud technologies. Manage the overall marketing calendar and ensure all relevant marketing executions are properly set up in systems and tools for tracking and reporting. Partner closely with CMO Shared Services (Experiential, Social, Analytics) to land execution across paid, earned and owned channels and continually optimize performance across the marketing mix.

As a Marketing Leader, I was responsible for positioning AWS as the market leader among developers, startups/small businesses and enterprise customers in India. My responsibilities included defining and driving marketing programs and events in collaboration with corporate marketing teams to land campaigns in India. The key focus areas of my role required me to: Create and successfully drive awareness and adoption of AWS through innovative and effective programs, including events and tradeshows, webinars, online marketing campaigns, lead generation programs, and promotions. Plan, develop, and execute developer marketing strategies to target technical practitioners and developers throughout India. Plan and execute events for various segments from Start-ups to enterprises. Target various personas including CXOs, ITPs, Developers, various user groups. Develop audience-specific messaging and positioning in close cooperation with key stakeholders and translate the AWS value proposition into meaningful collateral. Establish AWS as a thought leader in cloud computing by securing key speaking opportunities for executives and evangelists.

At Schneider Electric, I was responsible for driving marketing activities for the IT Business which comprises multiple brands such as APC, Uniflair, President and Gutor. In my role, I helped: • Develop, manage and execute integrated communication plans for the entire IT business department product line based on Global Marketing guidelines, including Figure of Merit (FOM) and country/cluster objectives. • Strategize and develop integrated, local marcom plans while allocating and controlling budgets along with the Cluster Marcom Director and Global Marketing teams. • Design and execute marcom programs against measurable goals. • Integrate, implement, and improve Global Marketing processes locally, while ensuring seamless alignment with local business priorities. • Optimize corporate spend by continuously measuring and reporting KPI and ROI of all executed activities and programs. • Liaison global processes, local business priorities, objectives and tactical reactiveness.

As Manager-Marketing Communications at Netmagic, I was responsible for creating interest of the company’s services through various communication sources. As part of my key responsibilities, I helped: • Conceptualize and develop marketing collateral, and advertising materials, direct mailers and POPs in addition to maintaining and augmenting key customer assets. • Design and coordinate marketing campaigns for various services and products. • Develop insightful customer case studies and programs. • Propose and manage the Branding media display end-to-end. • Work closely with agencies to create and produce ad material and execute campaigns. • Maintain brand consistency across internal and external media. • Devise PR plans in line with the company’s growth objectives and effectively execute them with PR agencies. • Manage the corporate website from conceptualization to production. • Spearhead demand generation and channel marketing activities. • Manage trade shows, industry events and customized conferences.

As Sr. Research Analyst at IDC and working for the Services Group, I was responsible for research and analysis of the IT Services market. Populating the IDC Contract Analysis and Performance Assessment (CAPA) program's database with latest IT Services contract information was also part of my job profile. My role required me to: • Work with IDC analysts and vendors worldwide to gather data and categorize and size contracts. • Normalize contract descriptions; value and price contracts; capture contract-specific metrics and other required database fields. • Analyze contracts on a quarterly basis. • Publish reports and market data on the services contracts industry. • Participate in analyst meets and conferences regarding the IT services market. • Build and nurture relationships with prospects in the APAC region (virtual and face-to-face interactions). • Project manage a team of junior analysts working on the contracts database.

Worked as Sr. Officer Marketing to enable demand generation activities and provide marketing material. It required me to: • Manage the website and, while driving traffic using search engine optimization. • Create mailers and Databases as part of lead generation activities. • Develop marketing materials for exhibitions, seminars and events. • Design and drive key marketing campaigns. • Develop and implement local PR plans with the sales team, and manage associations with PR agencies and publications. • Participate in branding activities and online/offline marketing. • Conduct relevant research and create a go-to-market strategy to drive sales. • Project manage a team of tele-marketers that handled raw leads and basic database research.

As a Marketing executive, I was part of Talisma’s Corporate Marketing Team. In addition to providing marcom support for the APAC and U.S regions, I helped: • Support the sales team across operative activities. • Manage various communication channels and tools (technical and non-technical print and web publications) while maintaining the company’s Resource Center. • Develop advertising and PR material, collaterals, and other promotional assets. • Organize events including industry seminars, product launches, customer events and shows, and press conferences. • Co-ordinate and interact with resellers worldwide for promotional activities. • Work closely with agencies for company branding activities. • Conduct lead-generation programs through the company website, mailers and telephonic interactions. • Project manage a team that supported the corporate marketing team with lead generation and pre-sales.