mona khilnani

* Managing marketing & communication for 15 Western European countries across Transactional and Relational segments * Co-ordinate with cross-functional work teams to implement marketing plans * Planning and executing activation programmes for Lenovo Sponsorships like Olympics and F1 racing * Develop programmes to meet needs and marketing objectives of Business Unit teams * Studying marketing and competitive trends to aid decision making. * Leading and managing partner agencies to deliver as per marketing plans * Developed a strong web presence for Western Europe Relational Marketing team

Grey Advertising: Handled Coldarin, Ruf & Tuf, Bill Junction, and Kotak Mahindra Finance and its subsidiaries like Kvalue and Kotak Securities. Was involved in the launch of Bill Junction - an online service for payment of bills.

* Creation and execution of consumer campaigns aimed at increasing brand awareness and driving product relevance. * Driving conceptualization and execution of retail POSM for Lenovo WW. This includes creation of some very innovative display units aimed at driving customer engagement and highlighting product features. * Worked on driving DG campaigns across enterprise segments in EMEA and AP. * Increased the penetration of WW Hub services within APAC. Expanded the scope to include newer segments and regions.

* Rediffusion DY&R: * Was involved in the launch of Tata Sky. Worked on the communication strategy for effective launch of Digital TV in India. Developed customer education programmes for Tata Sky. * Was involved in a major brand repositioning exercise for Onida that led to an increase in brand saliency and a 2. 5% increase in market share in the first 3 months. * Helped the team to consolidate all advertising for the vast product range of Onida under a common brand idea of 'Nothing but the Truth' * Have led the team through successful promotions throughout the year that have helped the brand successfully retain it's market share.

Handled the retail section of Femina Had introduced at least 200 new clients to the retail section

* Had been part of the communication strategy devised for Clinic Plus to regain market share from competition. * Contributed in formalising and executing activation plans to increase brand saliency in South India. * Worked on the launch of Pureit, in its development stages. Was involved in various aspects of launching a brand like detailed understanding of the market, the category, the consumer, her habits and attitudes * Aided in finalising the communication strategy and mix after several rounds of qualitative research to understand consumer segmentation and triggers and barriers.

Δημιουργούμε την τεχνολογία που πυροδοτεί τις πιο σύγχρονες ιδέες. Μπείτε κι εσείς στη σελίδα της Lenovo στο LinkedIn.