molly heekin

* Provided guidance and tools for marketing, media planning and public relations to franchise owners. * Planned and coordinated corporate events.

* Defined strategy and execution for an Innovation program consisting of customer and team member pilots and vendor evaluations in an agile development environment. * Launched the first WF app for Apple Watch. * Launched pilots for Apple Pay, WF Wallet and Softcard mobile payments; tested predictive capabilities and increased engagement for WF Mobile app. * Led proof of concept development for voice and touch authentication for WF Mobile app, smart wearables and IoT smart home devices, security and fraud mitigation. * Led tours of the WF Innovation Lab. * Facilitated innovation knowledge exchanges with external partners, and training opportunities and networking events for Wells Fargo team members.

Managed user experience and front-end development for complex, web-based applications. Set production schedules. Coordinated usability testing. Streamlined and documented processes and best practices.

Managed a program of major enhancements to a complex, web-based credit application. Maintained project plans, release schedules, resource allocations and communications strategy. Planned and facilitated user feedback and usability testing. Managed outside vendors.

Managed teams responsible for implementing technology solutions to support home equity product strategies. Partnered with business and technology partners to set priorities and scope. Maintained detailed project documentation.

* Managed all aspects of design and implementation for new external and internal websites. * Developed and implemented award-winning advertising campaigns. * Increased realtor participation in marketing programs by 15%.

* Implemented new content strategy and information architecture to support a redesign of wellsfargo.com. * Managed scope and priorities for weekly production releases. * Directed the creation and publishing of content assets, including resource management, content strategy, visual design and front-end coding.

* Led an agile engineering team that improved the user experience for hotels shoppers on mobile and desktop. * Planned maps and location discovery product roadmap and features * Constructed A/B tests and analyzed results * Led an agile engineering team and product delivery for Expedia home pages: * Planned and executed home page migration to AWS cloud * Developed a new travel search form, collaborating with user experience and engineering to improve performance and optimize conversion * Organized Expedia participation in hackathons: coordinated volunteers, socialized API capabilities and judged project submissions.