Molly Schweickert

Chief Marketing Officer @ Audien Hearing

About

Award-winning marketing executive with 10 years of experience in data-driven advertising, ad tech, and media strategy. Dedicated to helping businesses refine the intersection of research, data science, and marketing. Yoga instructor on the side.

Country

united states

City

long island city

Industry

marketing and advertising

Skill

campaign operations, gotv, fundraising, donor relations, communications, copywriting, media relations, direct mail, grassroots organization, event planning, volunteer coordination, legislative research, messaging, social media, online advertising, political communication, political campaigns, politics, political consulting, communication, grassroots organizing, legislative relations, political science, opposition research, coalitions, public affairs, policy analysis, american politics, volunteer management, strategic communications, digital marketing, social media marketing, advertising, marketing, digital strategy, media planning, ecommerce, leadership, management, campaigns, research, data science, data management, data strategy, ad technology, branding, customer acquisition, talent management

Experience

digital marketing director

walker for america

2015-1 - 2015-1 · 1 mo

Managed a national presidential campaign’s multi-million-dollar digital marketing budget, working with senior staff organization-wide to set objectives and develop strategy for supporter acquisition, fundraising, voter persuasion, rapid response, crowd building, and volunteer recruitment. Assembled an in-house media buying operation, managing all search, social, display, and video advertising and building a full digital ad tech infrastructure for the campaign.

political coordinator

abram wilson for state assembly

2008-1 - 2008-1 · 1 mo

vice president, global media

cambridge analytica

2015-1 - 2018-1 · 3 yrs 1 mo

Cambridge Analytica is a global communications agency specializing in the intersection of research, data science, and targeted advertising. We help clients across the world the world better understand and communicate through our deep understanding of human behavior and the infrastructure needed to produce an effective marketing operation. As Vice President Global Media, I oversee CA's media agency, leading the team that plans and executes campaigns for clients across the world. Since joining the company, the CA media operation has produced work that has been recognized for its remarkable scale and innovation through multiple awards in the marketing industry.

vice president of marketing

black rifle coffee company

2019-1 - Present · 7 yrs 9 mos

fundraising director

premiere fundraising

2011-1 - 2011-1 · 1 mo

account executive

clark davis associates

2010-1 - 2011-1 · 1 yr 1 mo

grassroots coordinator

david harmer for congress

2009-1 - 2009-1 · 1 mo

manager, ad operations and audience targeting

targeted victory

2012-4 - 2015-1 · 2 yrs 10 mos

* Managed the planning and implementation of over $200 million in digital advertising budget across 80 clients, including * Romney for President, the Chamber of Commerce, the Republican National Committee, and American Crossroads. * Designed and implemented budget breakouts for fundraising and list building, messaging, and voter mobilization. ; * Directed relationships with over 40 ad networks, publishers, and other media and ad technology platforms, managing the * integration of new partners and products into the company's operations. * Directed a team dedicated to ad trafficking, managing the execution and optimization of multi-million dollar video and * display campaigns. * Managed advanced targeting initiatives, integrating offline data and online behavioral segments into a Data Management * Platform and utilizing the universes across multiple media channels. * Produced content for sales pitches and staff trainings, assisting with the pitches that closed two of the company's largest