Molly L.

GLOX Group is the holding company and strategic hub bringing together SHOPFEVER and MOBFEVER under a unified brand. I founded GLOX to position our group's collective capability — cross-border commerce, AI operations, and digital transformation strategy — for consulting clients and brand partners at a group level. • Oversee group operations across e-commerce, AI services, and digital strategy • Unified two business lines under GLOX: SHOPFEVER (brand distribution), MOBFEVER (AI-powered commerce) • Building group-level AI Transformation service offering for Western and Asian brands • Active in consulting and advisory conversations across London and Hong Kong markets

Modern Minds is an AI automation consultancy helping ambitious SMEs do more with the team they already have. We don't just recommend tools — we design, build, and deploy bespoke AI systems tailored to each client's workflows, team, and industry. Every engagement includes a transparent cost-benefit analysis, so clients know exactly what they gain in hours, productivity, and cost. We work with founders, operators, and leadership teams across knowledge-based industries and ecommerce, freeing staff from repetitive work so they can focus on growth. Typical result: 30%+ more output from existing staff, without hiring.

Founder and CEO of a UK-headquartered cross-border commerce group helping Western brands enter and scale in China and Asia. • Take international consumer brands onto Tmall Global, Douyin, Xiaohongshu (RED), JD Worldwide and TikTok Shop — owning market-entry strategy, channel operations and P&L. • Lead a group operating across the UK, Hong Kong, Mainland China and the UAE, with a lean team of ~20. • Drove a full turnaround to group profitability — lifting gross margin above 55% and returning the business to positive net earnings. • Set and execute go-to-market strategy for brands across beauty, wellness, F&B and consumer goods entering China.

Founder and CEO of the group's marketing delivery arm — running China and Asia digital marketing for international brands, built on an AI-automation-first operation. • Deliver China & Asia digital marketing — Douyin, Xiaohongshu, KOL and content strategy — for Western brands entering the market. • Rebuilt the agency's sales and operations around AI automation: ~90% of routine tasks automated, lead-generation effort cut by 85%, and qualified outreach volume more than doubled (stack: Claude, GPT-4, n8n, custom agentic tooling). • Build and run lean, tool-first teams that punch above their headcount.

Product Development -Identify market opportunities and explore advertising products, especially China market. -Educate and inspire sales, partners, and businesses at scale by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products. -Position new advertising products and feature enhancements for a region or industry vertical. -Make an effort on rebate scheme and smooth the application process. -Communicate with leadership internally and externally. -Maintains good relationships with vendor & platform. Products include: Tiktok/Toutiao/Douyin/WeChat/GuangDianTong/Baidu/QS360/Wechat & Weibo Advertorial Team Management -Leading a team of specialists to execute plans and to ensure delivering excellent advertising result. -Crisis Management -Providing strategic planning and digital market flow to meet client's goals. -Maintain clients expectations while smooth team's workload and troubleshoot any potential/ existing problems. -Providing training for team members.

-Lead a team of 3 managers and 2 executives which monitor & motivate to reach the target. -Maintain clients expectation while smooth team's workload and troubleshoot any potential/ existing problems. -Standardize formats in order organize and have a nice structure for the team to follow. -Host monthly knowledge training / Digital Update to constant product updates as a team. -Providing strategic planning and digital market flow to meet client's goals. -Leading a team of specialists to execute plans and to ensure delivering excellent advertising result. -Optimizing the performance, doing data analysis and looking for new market opportunities for clients. -Reviewing with clients regularly for continual improvement on ROI. -Providing trainings for new team members. -Join interview meeting and recommend suitable candidate to internal team (Account Management Team). -Key Clients (Finance and Property) include: Invesco, Cashing Pro, I-choice, New World Development -Key Clients (Edu) include: HKU Faculty of Edu, VTC -Key Clients (Travel) include: Madame tussauds, Planet J

-Manage media buy team, included recruitment, training, product and pricing update. -Cooperate with programming team to provide options and suggestions on analytic systems. -Working closely with planning and sales team for pitching and strategic planning proposal. -Handling key accounts among travel, finance, recruitment, NGO, education, wedding & medical industries with cross channels include search engine, social media and China platform. -To do optimisation in order to maximise Client CPA/ROI -Arrange meeting with client and give recommendations on marketing plan. -Maintains good relationship with client. -Key Clients (Finance and Property) include: Goldman Sachs, New World Development -Key Clients (Travel) include: Hong Thai, EGL