molly brown

About

As a successful Radio and Broadcast TV Account Sales Manager, I thrive on all of the components of the sales and management process, creating a winning team. I enjoy developing advertising plans and strategies, cultivating, influencing, and maintaining strong relationships with my clients. Responsibilities may include leading, training and managing the Jr. sales staff in order for the group of stations as a whole to achieve sales budgets and outpace the market. Increasing revenue by developing creative sales opportunities, managing inventory, pricing effectively; and forecasting, is essential.

Country

united states

City

richmond

Industry

marketing and advertising

Skill

digital media sales, tapscan, advertising sales, radio advertising, radio, account management, media planning, event marketing, new business development, promotions, advertising, sponsorship, broadcast, sales management, marketing communications, marketing strategy, public relations, email marketing, social media marketing, direct marketing, integrated marketing, online advertising, crm, lead generation, digital marketing, online marketing, social networking, digital strategy, marketing, brand development, media relations, copywriting, new media, facebook, press releases, event planning, social media

Experience

account executive

boomtown richmond radio

2018-3 - 2018-5 · 3 mos

Account Executive for a New Start-Up Radio Station: Assisted in setting up potential local area business account lists for a start-up "Timeless Rock & Roll, Pop and Soul" radio station (Radio dial positions at 92.9 and 94.1 FM, and 1450 and 1540 AM.).

senior account manager

cox radio

2001-3 - 2009-4 · 8 yrs 2 mos

* Advertising Account Sales and Marketing to local area businesses and Regional Advertising Agencies. * Primary responsibilities include generating station sales revenue and achieving monthly, quarterly and annual local sales goals; growing and deepening customer relationships that translate into sales. * Radio and Digital Advertising Sales to include vendor programs and event marketing.

regional account manager

iheartmedia

1995-6 - 2001-3 · 5 yrs 10 mos

Orlando: Regional Advertising Account Sales and Marketing to Regional Advertising Agencies, with concentration in Miami, Florida. Primary responsibilities include generating station sales revenue and achieving monthly, quarterly and annual local sales goals; growing and deepening customer relationships that translate into sales. Radio and Digital Advertising Sales to include vendor programs and event marketing.

account executive

wric tv8

2009-5 - 2012-7 · 3 yrs 3 mos

Advertising Account Sales and Marketing to local area businesses and Regional Advertising Agencies representing such clients as Busch Gardens, Williamsburg; Papa John's Pizza; Nissan Regional; Infiniti; Mercedes Washington, to name a few. Primary responsibilities include generating station sales revenue and achieving monthly, quarterly and annual local sales goals; growing and deepening customer relationships that translate into sales. Assist the Local and National Sales Manager by having a deep understanding of the team’s client needs and the local marketplace. Provide Senior Sales Management with the necessary sales reports, revenue & expense budgets, forecasts and market analysis. Prepare for weekly AE meetings in accordance with our 1-on-1 meeting guidelines and review processes. Develop ideas for market pieces with Promotions and digital departments. Translate market & station business strategies into specific actions that generate sales & revenue in spot, sponsorship and digital categories. Implement sales activities that generate new business and deepen existing relationships.

Education

business management

2001-1 - 2004-1 · 3 yrs 1 mo

Activities and Societies: While living in Hawaii and attending college in their accelerated program, I worked full time at Windward Community Federal Credit Union as a Head Teller/Loan Officer.