Molly Anthony

• Supports marketing and e-commerce departments by designing digital and print assets for various channels including CRM, loyalty, and paid media. • Digital asset management, improving workflow efficiency. • Assists in brand governance to ensure consistency and accuracy across projects and assets. • Implements production processes to increase team productivity and cost savings.

Freelance print and web designer for various clients.

• Developed marketing materials such as project decks, brand books, and emails via Constant Contact. • Maintained brand governance and managed design project workflow. • Created department budget and cost avoidance, developed replenishment system for critical supplies.

• Launched letterpress business specializing in designing and hand printing wedding stationery and gift tags. • Managed social media accounts and marketing campaigns to attract clients and increase brand visibility.

• Production design of seasonal store signage across all departments. • Managed the marking-up and touching-up of studio photos with third party vendors. • Managed production of signage and print collateral for JCP credit program (English/Spanish) to align with updated brand guidelines while working closely with legal and translation departments.

• Designed emails collaborating with photographer in creation of product imagery as needed. • Assisted in effort to streamline naming convention in web databases for launch of new website. • Designed new store wall graphics for Sally Beauty in Chile.

• Designed catalogs and managed catalog production for the launch of the Stonebriar Collection. • Created social media and print advertising to support marketing strategies. • Executed packaging graphics and product design for key clients including Target and Walmart. • Collaborated with vendors in Asia for packaging, product, and catalog production.

• Led design projects for top clients - NBC, Discovery Channel, and National Geographic Kids. • Conceptualized design needs, created wireframes, and executed final designs for web projects. • Managed projects from start to finish, ensuring client satisfaction and on-time delivery.

• Conceptualized, designed, and managed the production of multi-sport uniform catalogs. • Set up photography studio in-house to save $18K+ per year by photographing product lines. • Designed website refresh, executed advertising campaigns via direct mail and magazine ads.