Marga O.

DayOne is a global data center pioneer that develops and operates next-generation digital infrastructure in Singapore, Malaysia, Indonesia, Thailand, Japan, Hong Kong SAR, and Finland. In this role, I lead the recruitment marketing strategy to attract specialized talent for our global data center expansion. Through strategic marketing campaigns, I aim to engage engineers and operations experts who are pivotal in building the next generation of digital infrastructure. My mission is to create and grow our talent attraction initiatives, help build a strong candidate pipeline, aligning them with the company’s strategic objectives.

Designed and implemented comprehensive recruitment marketing and candidate engagement strategies that align with organizational talent acquisition goals. My leadership optimized Ciena’s global employer brand presence across digital platforms, professional networks, and talent communities, consistently driving increased awareness, attracting high-potential candidates, and delivering measurable growth in the talent pipeline. Year-over-year, my initiatives have enhanced brand visibility, engaged diverse talent pools, and achieved significant, data-driven results. Professional Highlights: - Employer Brand Excellence: Led internal initiatives on employee ambassadorship achieving a global Glassdoor rating of 4.4—surpassing competitors and reinforcing our reputation for workplace excellence. - Campaign-Driven Talent Acquisition: Directed targeted recruitment marketing campaigns that increased job applications by 16.56% and generated an 18.76% rise in website traffic compared to FY21. - Candidate Pipeline Expansion: Attracted 367,653 new job seekers, marking 21.89% year-over-year growth in candidate interest and engagement. - Application Conversion Optimization: Improved application-to-hire conversion rates by 8.98% through data-driven enhancements to the candidate journey and personalized engagement strategies.

In my first year as the inaugural member of the Global Recruitment Marketing Team, I helped the recruitment team achieve significant increases in website traffic (+220%), attaining new job seekers (+169%), generating unique leads (+154%), completed application rates (+141%) and conversion rates (+1.27%). We've also grown our Talent Community by 920% and drove a 700% increase in overall applications.

Worked as part of a global team focused on positioning Shell as a preferred employer and led the successful attraction of top talent from across the Philippines and Malaysia markets. This involved developing a robust and impactful content and communications strategy and launching localized and relatable employer brand and talent attraction campaigns that resulted in the achievement of recruitment, revenue, and contribution targets.

Developed content and communications strategy to reinforce Shell’s employer brand to various Shell communities (both internal & external audiences). Key Projects: - Global Job Description (JD) Quality Improvement: Led the project team that updated over 30 job templates, created a JD toolkit, and hosted learning sessions that led to consistent, gender-neutral JDs that enabled an 80% increase in application rate*. The outcomes of this project were leveraged by over 300 employees involved in the recruitment process across the globe. - Employee Value Proposition e-Learning: Led the development and launch of an award-winning learning module that provided a formalized and interactive approach to communicating Shell's EVP to it's 80,000+ employees in over 70+ countries.

• Worked as part of a global team focused on positioning Shell as a preferred employer & ensured the successful attraction of top talent from across the Americas. • Managed activation of campaigns & coordinated campus, conferences, and events to attract Graduates and Interns, Experienced Professionals, Military Veterans, and Operators and Crafts.

Projects: • Pilot Testing and Implementation of Experienced Professionals Recruitment for offshore activities from Shell Oil Company (US) to Manila with knowledge transfer and planning in Houston, Texas. • Migration and Implementation of Experienced Hire Recruitment from Shell Canada to Manila.

Projects: • Back to Green Project - Kenexa (ATS) refurbish and process improvement. • Standardisation and migration of Assessed Internship Final Assessment Process from Shell Brasil (2013) and Shell Canada (2014) to Manila.