Moisendra Wala

Develop and Implement marketing communication plans for the company for national and international markets Devising media plans & activities for launching new products and promoting flagship schemes/products of the company Responsible and single point of contact to handle below the line activity as well as for all type of marketing, publicity and media requirement for all India branches.

• Liaison with various departments for their creative needs & requirements brief the advertising agency for Creative & Design-based jobs for Brands & Sub-brands which includes the complete packaging & presentation of the brands. • Involve in making of Brand Film and fashion photography from creative, pre-production, shoot & post production making it relevant as well as maintaining brand image & saliency during the entire period. Also includes keeping shareholders & senior management with necessary approvals & taking their feedbacks at every stage. • Coordinate & provide agents & dealers corporate material for local specific needs like retailer meets & fabric displays • Find out new supplier/vendor for advertising activity. Select & negotiate all media for our campaigns • Evaluation and examination of Architectural presentations, appointment of architects and development of brand look for stores. Visual merchandising & Retail design of the shop.

• Presentations to the clients. Make a complete promotional campaign, managing the brand communication activity and forming new strategies for the product’s launch and promotion. • Handling vendors and contractors from the field; analyze them with various factors and negotiating with them for all the below the line activity and retail branding material needs of the clients. Develop new cost effective point of purchase material for client.