Moira Lundell Strohm

• Leadership oversight for the business’ largest category managing a portfolio of around 200 concepts across multiple brands • Management of marketing plans including brand strategy, innovation and activation • Analyze business cases and P&Ls for new products to ensure pipeline is not only rooted in consumer insights but will also deliver sales and margin targets • Drive size of line analysis and determine which SKUs to discontinue in order to align the portfolio with strategic objectives

• Business oversight for all of marketing functions for the brand managing a team of five direct reports responsible for merchandizing, beauty and fashion brand marketing, product line control, demand planning, beauty product innovation and fashion design • Guided creative partners to ensure brand marketing vision is executed from the naming of products to the development of both printed and digital materials • Collaborated with Sales team to increase Representative participation versus prior year through sampling and education and with PR team to increase consumer awareness through targeted social media campaigns • Followed Beauty and Fashion trends to generate product launch ideas and collaborate with R&D, engineering and sourcing to execute

• Acted on the authority of the VP of NA Marketing to oversee Budget and lead strategic projects with a primary focus on initiatives that required cross functional collaboration • Oversaw innovation reviews for Beauty and Fashion categories to identify gaps in product pipeline and flag development and merchandizing concerns • Led Beauty categories through size of line analysis to improve product flow rates and simplify offerings while maintaining campaign energy which resulted in a 20% reduction in profiles, 5% increase in productivity and 2pt margin improvement • Developed strategy for product sold to benefit the Avon Foundation that improved cost structure and drove sales

• Responsible for all financial aspects of the mark. business unit, a multi-million dollar sub-brand within Avon • Reduced operational expenses by more than 20% with minimal impact to the top-line by challenging the status quo • Assessed strategic partnerships and alliance opportunities from both financial and operational perspectives • Provided analysis used to support the business decision eliminate the separate mark. sales force and reduce expenses by more than $1MM • Improved business processes by identifying weaknesses and organizing training to ensure all members of business comply with global policies and best practices

• Analyzed drivers of $3B Fashion and Home (F&H) business performance from both a geographic and category perspective identifying trends and supporting business decisions • Partnered with colleagues in market to build out category P&L statements to better understand the contribution of the F&H business to the company’s bottom line • Forecasted business unit expenses incorporating organizational changes and reflecting approved investments

• Coordinated FP&A processes for the Asia Pacific region (10 markets), while based in the Northampton, England, providing a high level of support to senior management in the region and interacting with matrix partners in NYC and Asia • Built the annual budget for the region challenging markets and functional groups to ensure assumptions for sales outlooks, spend across functions and bottom line profit dollar projections were reasonable • Created comprehensive monthly presentations reviewing actual performance, as well as the short-term outlook, to highlight risks and opportunities for the Global Executive Committee

• Contributed to budget planning process from the identification of gaps between corporate and regional targets to the creation of the CFO’s final presentation materials for the Board of Directors • Performed gross margin, category sales and source of sales analysis to identify regional and top market trends for the Executive Committee • Evaluated regional performance against incentive plan targets to provide support for payout rates of annual bonuses • Managed the cross-functional Global Restructuring PMO to coordinate the evaluation of projects from a legal, accounting, financial and human resources perspective

• Tracked the universe of U.S. Large-Cap Value managers to identify investment opportunities for clients and served as a liaison between the firm's consultant community and asset managers • Performed quantitative and qualitative analysis utilizing tools including Stylus and FactSet to evaluate asset managers’ strengths and weaknesses • Interviewed portfolio managers and completed on-site due diligence to write research opinions for posting to internal database

• Maintained trade and securities logs for one of the firm’s top financial consultants managing in excess of $200 million in client assets ensuring proper filing of trade-related paperwork • Adjusted client profiles to reflect changing investment goals and responded to client requests and concerns • Ensured proper filing of trade-related paperwork and documentation to meet compliance standards