Mohamed Taha

Developed the marketing and partnerships strategy including branding, content pillars, social media strategy, PR and communications plans for Australian prop-tech startup Spacenow.

• Led an agile team to work cross-functionally to build comprehensive project plans in order to digitise, internationalise and expand TRT's products and assets. • Developed and launched the company's content marketing strategy. Drove conversions through the entire funnel through cross-channel strategies for organic growth and built brand awareness with creative viral content. • Created a plan to digitally transform, internationalise and monetise the acclaimed TRT production & Netflix drama series, ‘Dirilis: Ertugrul’, dubbed the ‘Turkish Game of Thrones'.

• Led & managed a team of 6 senior and junior producers, including recruiting, hiring and training new employees on company process. • Developed a clear editorial vision and rolled out content plans for department of 130 executive producers, editors, journalists, community managers and strategists. • Worked cross-functionally and collaboratively with marketing, communications, PR and social engagement teams to enhance coverage across TV and digital programs with industry partners.

• Managed proactive and reactive editorial projects and events from initiation to publication. • Commissioned news and content themes, stories and deployments as part of daily, weekly, monthly and yearly editorial calendars. • Built strategic relationships with global network of partners and media organizations.

• Devised and executed strategic communications campaigns and content plans for 3 major clients. • Launched, managed and grew the social media channels for a client to 3x active followers and 8M impressions, including producing viral content which garnered over 20M views. • Provided creative and content direction for the production of video, photo and social content. • Clients: Home Affairs, Australian Government | Office of the eSafety Commissioner | Multicultural New South Wales | ReachOut

• Shot, scripted, produced and presented news packages for the ABC’s TV, radio and online programs, working as a mobile two-person unit in the greater Sydney region. • Built relations with civic and business leaders in Sydney who were disenfranchised from mainstream media. Organised meetings with editorial leaders and civil society organisations. • Increased diversity within the workforce and on our content.

• Researched, wrote, produced and reported on a range of news and current affairs stories for the ABC newsroom for digital, radio, TV and social media platforms.

• Researched story material, organised and pre-interviewed guests for morning radio program, prepared briefs for presenters and produced radio stories.

• Assisted the marketing team to conceptualise, develop & produce a PR campaign about the AFL's inclusiveness, diversity and multiculturalism, including online & print materials which were distributed to over 35 diverse communities across Sydney. • Managed local press coverage for AFL youth competitions organised across Sydney, leading to over a dozen TV, radio and newspaper appearances. • Presented programs for high school students on social media, job readiness and communication skills.

• Assisted PR managers on accounts and helped them manage the communications assets for clients. • Generated ideas and launched a creative digital video campaign for a client about better understanding health and safety in the workplace, leading to positive feedback from the client.

• Co-led a team of student journalists to publish the weekly online magazine ‘Reportage Online’, under the patronage of the Australian Centre for Independent Journalism, based at the University of Technology Sydney.