Mohsin Shirazi

A domestic and international trading start up focussed on sourcing & sales of fresh fruits, dry fruits, marble stone, pharma, medical devices and agro. • Created a network of 5 distributors and contracted with several wholesalers in South India enabling business volume of 15- 20 containers each month. • Registered 5 pharma raw materials (API) with Ministry of Health and 15 more in pipeline (by 2024) thereby opening up sale opportunities with several pharma manufacturers. • Conceptualized a secure and modern matrimonial start up project which will need Rs. 3 cr as first round of funding from angel investors. • Researched a sample of 200 ladies and parents to understand consumer behavior related to matrimonial business. • Lead trade, cultural and educational delegations leading to 5 x rise in business inquiries. • Produced photo and video content with excellent editing skills that lead to 2x easier decision making for purchase. • Built positive relationships with local representatives to ensure smooth functioning of business. • Trained staff on best practices to achieve optimal productivity, thereby reducing spoilage by 20% • Created engaging, appealing merchandise displays to motivate impulse purchases and improve revenue. • Promoted Saffron sales by 5 x through installing attractive displays at strategic locations at stores. • Participated in several exhibitions locally and internationally creating a large network of buyers, sellers and distributors.

Active Arena founded in 2014, is a sports and entertainment startup with 20 + sports and games spread over 7200 sq. mt. at Bangalore, India. Project cost Rs 5 cr. Focused on organizing corporate events & team building activities and sports tournaments. · Won 50 + contracts with large corporates based in East Bangalore. · Achieved breakeven point (OPEX) from second month of operation i.e. Sept 2016. Increased sales from Rs. 12 laks p.m to to 25 laks p.m in one year. · Engaged with customers using tech tools and created loyalty and membership programs leading to increased footfalls of 15000 / month with over 5000 members. · Raised fresh investments (Rs. 80 Lakhs) for Active Arena and earned positive feedback from new team on harmonizing the company’s culture and systems. · Drove sales growth from Rs. 15 laks / month to over Rs. 30 laks / month. · Strengthened SEO across all activities to improve website ranking to first and second position. · Acquired over 500 customers for summer camps by launching time stamp based Google Ads · Increased web traffic by almost 200% by enhancing keyword research and optimizing content. · Managed key digital channels - YouTube, Facebook and Instagram. · Collaborated with design team to develop innovative graphics and video content for website and social media platforms. · Produced engaging content to optimize websites & social media platforms. · Achieved 20% increase in ad conversion rates through A/B testing. · Executed social media campaigns, achieving over 20% engagement.

Sougatey Hend is an online shop focused on selling women wear, foot wear, kids accessories and cosmetics to the West Asian and GCC markets • Achieved 100 k+ followers in 3 yrs by blogging and interacting thereby making us a premium Influencer. • Marketed various brands, small business and services, creating a new revenue stream adding 30 % to turnover. • Promoted several social and welfare programs as part of CSR. • Executed a successful strategy in response to the challenges the company faced due to the pandemic lockdown and fulfilled 100 % deliveries & increased sales by 50 %. • Conducted training programs for setting up an online shop that created 30 + jobs for women thereby increasing our distribution in various locations. • Drove sales by 150 % to over 3000 customers. • Created innovative social media posts and schedules to drive engagement. • Oversaw blog article copywriting and publishing. • Built partnerships with influencers to expand brand awareness. • Edited pictures in various styles for ease of customer decision making. • Increased average transaction value by promoting coordinating items and accessories.

Distributors for Tata Indicom, Tata Sky, Dalda cooking oil, Samsung cameras, PepsiCo having an outlet base of over 2000, team size about 50 + and Fleet size 12. • Activated over 1000 subscribers in one day achieving 120% of sales target making us the first distributor in Karnataka state to achieve this feat. • Captured Bangalore market for TATA Indicom by increasing depth of distribution and reach. In 5-years grew by 26%. • Highest annual sale of Rs 25 cr /yr, positioned us as the 9th largest distributor for Pepsico across India. • Convinced retailers to maintain MBQ & stabilized falling market share of Pepsico achieving approx. Rs. 22 laks in incremental sales growth (6% YOY) • Returned loss making cooking oil distribution business to profitability in less than one year by increasing efficiency and saving Rs. 22 laks annually. • Implemented pre-book and joint sales and delivery programs and piloted a logistics departmental restructuring and also set up a C&F agency.

• Launched India's first EV in Bangalore and Hyderabad and was the first confirmed sales specialist giving me deep insight into the company and its vision. • Increased dealer base reflected in higher sale by 3x and higher production. • Established service centres that increased customer confidence and brand value • Created sales training manual and conducted training programs for sales team. • Sold 100's of cars and established a used car sale channel. • Organized several car rallies and treasure hunts as part of promotion and this resulted in wider reach and exposure to about 5000 driving experiences of this electric vehicle

• Launched first colour English daily to Bangalore, India. • Sold 1000's of subscription in door to door sales, giving me immense confidence to sell. • Promoted to Institutional sales specialist giving me exposure to corporate sales. • Delivered sales pitch at forums and exhibitions that helped me develop public speaking skills

• Team launched and introduced mobile telephony to Bangalore, India. • Lead seller - sold 1000's of SIM connection and mobile phones, gave me accesses to HNI’s and VIP’s with whom I did business in later years • Earned my first INR 100,000 while on this job, boosting my confidence and setting my strong passion of sales and marketing . • Was promoted to corporate sales after proving exceptional retail sales. As the youngest super achiever, I became a familiar name in the organization. • Sold over 350 SIM connections to a large corporate in 2 months resulting in earning a high incentive and several gifts.

Apex institute had an affiliation with Tack University of UK and had built a powerful and creative curriculum to train us for effective sales. Learnings - Sales pitch creation - Presentation skills - Voice modulations - Sales etiquette - Negotiating - Stress management I underwent several live and mock sales scenarios and this helped me sharpen my sales skills.