Mohsen Omar

Key Achievements: • E-Commerce Innovation: Launched Saudi Arabia’s first dealer e-commerce site in 2020, scaling digitally influenced car sales with 6.5x increase in three years. • Mobile App Excellence: Built the Kingdom’s highest-rated dealership app with a 4.4/5 rating, and 52% of service appointments booked digitally. • AI-Powered Digital Assistant: Rolled out a virtual agent ecosystem with high active users, sustaining 85% YoY session growth while cutting CX costs by 40%. • Omnichannel Transformation: Integrated Genesys Cloud with SAP, unifying WhatsApp, IVR, chat, and voice, boosting CX and reducing contact center costs by 40%. • Aftersales Innovation: Digitized service with SAP, launched mobile service tracking, and introduced the world’s first Porsche online warranty extension. • Innovation roadmap: Delivered SAMACO’s roadmap for AI and other added value innovations. Core Responsibilities: • Team Building: Established and scaled SAMACO’s transformation & e-commerce department, hired and trained a high-performing team across marketing, e-commerce, and IT. • CEO Strategic Partnership: Partnered directly with the CEO on Internal Audit Strategy, HR Transformation Plan, AI-driven parts pickup, and the Contact Center of the Future Roadmap. • Transformation Roadmap: Defined and executed the Digital Transformation & Innovation Roadmap 2020–2025, aligned with corporate strategy and long-term value. • MarTech & Data: Directed strategy and rollout of Salesforce MC, Datorama, Customers 360 and SAP CDP/CDC across all brands. • E-Commerce P&L: Oversaw full P&L for digital and e-commerce, managing trade, advertising, and promotion budgets for ROI. Additional Contributions: • Self-Service: Advanced digital self-service, raising NPS/CSAT while lowering costs. • Digital Marketing: Led Digital Marketing Strategy and Execution, driving sustained traffic and conversion growth.

Key Achievements: • Brand Expansion: Acted as Marketing Manager for Bentley and Lamborghini during their acquisition, leading launch campaigns, market entry strategies, and managing brand operations in their critical first phase. • Major Campaigns: Directed digital activations across Porsche, Audi, VW, Bentley, Lamborghini, Maserati, Ferrari, and Porsche Design, including Ramadan, Saudi National Day, women driving, community programs, and new model launches (Teramont, Macan, Q8). Delivered double-digit growth. • Influencer Leadership: Built influencer network, pioneering female-focused campaigns for Porsche and Bentley during the driving legalization period and securing early presence with new segments. • Sales Impact: Drove YoY growth in digital leads and conversions, achieving 100%+ increase between 2017–2018 and directly boosting showroom traffic and sales. • Digital Innovation: Introduced SAMACO’s first live chat (2016), Audi A8 VR experiences (2018), Formula-E AR showroom activations, and real-time collaboration dashboards for campaign management. • Martech & Web: Redeveloped SAMACO’s group website and digital strategies for Ferrari, Bentley, and Audi, improving SEO, conversion, and data visibility. • Content Optimization: Launched the Cars Expert YouTube series (1M+ views in its first year) and shifted production in-house, saving 30% in media costs. • Cost Efficiency: Reduced agency fees from 5% to 2% and internalized production, saving SAR 1.4M annually while improving campaign outcomes. • Market Recognition: Positioned SAMACO among the Top 5 regional automotive digital performers by 2017 through integrated omni-channel innovation. Core Responsibilities: • Directed group-wide digital marketing, social media, and omni-channel strategy across seven luxury brands and Porsche Design. • Mapped customer journeys, defined personas, and optimized funnels. • Leveraged analytics to optimize campaigns, ROI, and KPIs across engagement, conversion, and revenue.

Key Achievements: • Enterprise Systems Transformation: Implemented HR, DMS, and Archiving systems, automating workflows to boost efficiency, accuracy, and compliance. • ERP & Automation: Customized Kerridge Automotive ERP and Akrebeia HR modules (appraisal, training, archiving), digitized payroll and HR, and applied PMP, ITIL, and Six Sigma to governance and service delivery. • Database & Security: Administered Microsoft SQL Server 2008, introduced backup/disaster recovery strategies, and embedded risk controls to safeguard critical data and ensure continuity. • In-House Development: Delivered 8+ solutions including Vehicle Monitoring Portal, IT Asset Reporting, showroom reservation, intranet, tracking device integration, VW head counter, plus websites for Audi KSA, Volkswagen KSA, Porsche KSA, SAMACO Automotive, Marine, Toys, Al Nahla Group, and Sharbatly Foundation. • Mobile & Digital Innovation: Launched SAMACO’s first iPhone app (2012), pioneered live event streaming (2011), integrated social media (2012), and deployed nationwide attendance devices (2010–11) standardizing HR. • Vendor Cost Optimization: Cut external vendor reliance by 60–70% through in-house builds, driving major cost savings and ownership retention. • Digital Foundation: Built SAMACO’s first integrated digital ecosystem, laying the groundwork for future transformation and early tech leadership. • Recognition: Employee of the Quarter (2008), Best IT Employee (2008), Certificates of Appreciation (2009, 2012). Core Responsibilities • Administered IT systems, servers, networks, and SQL DBs across branches, achieving 99.5% uptime. • Designed and deployed scalable enterprise/web systems based on business needs. • Coordinated with executives, stakeholders, and vendors to deliver cost-effective projects on time/budget. • Produced documentation, system architecture maps, and IT policies for governance. • Trained KSA branches on ERP, HR, and workflow systems to ensure adoption.

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