Mohit Joshi

In my new role I am Leading Apple business at Redington across India’s Regional Large Format Retail (RLFR)/Wireless Chains, with national responsibility for strategy, growth, and execution. I work at the intersection of: OEM–channel partnerships and market expansion Building and scaling high-impact regional wireless chains Driving strategic discussion around sell-through excellence, premium retail execution, and partner mindshare Translating Apple’s global strategy into local, high-velocity outcomes Developing strong leaders and high-performance teams across geographies Focused on sustainable growth, partner trust, and execution at scale — where strategy is proven on the shop floor.

In this role, I’m responsible for driving growth across new-age retail formats like :- DPP, EPP, Quick Commerce, and GCC. While also contributing to strategic initiatives, business development, and identifying new market opportunities.

In my role as a Freelance Consultant, I leverage my expertise in electronics retail trade to provide valuable insights and strategies remotely. Topics covered- 1. Retail GTM strategy. 2. Trade-in & Exchange. 3. Merchandising. 4. Sales & Team Leadership.

In my role as Category Head in Dubai, I focused on driving revenue growth, optimizing gross margins, and expanding market share. By achieving and surpassing category sales targets, I consistently drove revenue growth and strengthened our position in the market. Additionally, I optimized gross margins and improved cost efficiencies to enhance profitability. Through strategic initiatives, I successfully increased market share and outperformed key competitors, solidifying our category leadership.

• Established and maintained effective relationships with key decision makers at Reliance Retail. • Developed and managed joint business plans with category team for growth opportunities. • Conducted regular competitive analysis and market research for expansion. • Collaborated with internal teams for smooth account transitions and service continuity.

- Heading the Overall Offline Channel partnership for Cashify, (LFR’s, APR’s, AAR’s,Regional Retail Chains, Wireless Chains, GT) - Leading a team of GKAM’s, KAM’s, AM’s & AE’s Nationally. - Managing existing Partnerships, and working towards nurturing and developing new channel Partnerships. - P & L Management: To ensure profitability by controlling margin leakages & generating other sources of income thru Brand participation as well as B2B Sales. - Ensuring in Maintaining a healthy working capital norms. - Conceptualizing Cost neutral sales promotions and ensuring effective communication of same with the partners. - Competition Tracking, Market Analysis. - New Biz Development- Actively involved in identifying, analysing and initiate new Biz Verticals to steer overall organisational growth.

Trusted by The Sr. Management of Reliance, I got elevated as a Buying Head to :- * Lead the Overall Buying for All Wireless Phone Brands, Smart wearables, and Wireless Phone Accessories. * Managed an overall annual buying portfolio of 8000+ Crores. * Mentor & Lead a team of Buyers and Astt Buyers for Smartphones, Wearables and Accessories. * Execute Buying Discussions, Working Capital Targets and Brand/Vendor Partnerships. * Actively Manage P & L : To ensure profitability by controlling margin leakages & generating other sources of incomes thru SOH & Brand participation in ATL & BTL activities. * Ensure & Maintain, healthy working capital norms and DOH, * Conceptualize Cost neutral sales promotions and effective communication of same with the Buying & Merchandising Team Members. * Competition Tracking, Market Analysis. * New Projects introduction- Leading the Teams to introduce & Manage new innovative products like Trade in, Refurb Sales etc.

* Category Management for 450+ CDIT Stores & 1800+ Jio Stores- Planning, Forecasting, Budgeting, Assortment Finalization for assigned set of Brands. * Vendor Management: Negotiating & finalizing annual business agreement. Ensuring cost effective purchases, profitability and reduction in delivery time, with > 90% Fill rates * Merchandise Planning: Assortment finalization, defining product lines & mix for the category. New SKU selection, introduction & buying for the retail chain by ensuring on time delivery at the retail stores. * Buying: Procuring the products at the best possible rates. Monitoring actual purchases, sales versus budgets & analyzing trends regularly. * P & L Management: To ensure profitability by controlling margin leakages & generating other sources of incomes thru SOH & Brand participation in ATL & BTL activities. * Inventory Control & Management: To ensure the faster turnaround of inventory and keep them within the organisations goals and objectives. Maintaining healthy working capital norms and DOH * Conceptualising & executing Cost neutral sales promotions and effective communication of same * Competition Tracking, Market Analysis * Ensure timely provisions and claim settlement with Brand, Suppliers and Inter Division

Heading the Retail operation for the retail arm "Eufouria "​ of 4 Genius Minds, I contributed to the development, implementation, monitoring and review of a business strategy that maximises the retail net profit by driving sales and controlling costs at regional level. I worked towards building a motivated and high performing team through the effective leadership and line management to retail staff. Heading the Biz Development For 4 Genius Minds- I worked closely with the Managing Director of the company in Directing, establishing, maintaining, and planning the overall policies and goals for a business development department, as well as Identifying potential business partners and negotiating agreements. I also work closely with product development, marketing and/or sales group to align with the company's growth strategy.

Emax- One of the largest electronics retailer in Middle east were looking for an astute candidate to manage their overall Apple Biz in KSA, Things worked out favourabley and I grabbed an opportunity to explore a new challenge in a foreign land . As an exclusive brand Manager for Apple, My profile consisted of strategic planning and ranging of Apple products within Emax for Saudi Arabia. Key Deliverables also included Analysing consumer buying patterns and predicting future trends; Regularly reviewing performance indicators, such as sales and discount levels; Managing plans for stock levels; Reacting to changes in demand and logistics; Meeting suppliers and negotiating terms of contract; Maintaining relationships with existing suppliers and sourcing new suppliers for future products; Liaising with other departments within the organisation to ensure projects are completed; Participating in promotional activities; Writing reports and forecasting sales levels; Presenting new ranges to senior retail managers; Liaising with OPERATIONS TEAM to ensure supply meets demand; Getting feedback from customers; Training and mentoring junior staff.

Post my successful journey as a Sales Manager I was elevated as a RSM to work alongwith the Product Management team and gradually to lead the Enterprise relationship for the Western part of the country for Apple Enterprise Customers and Partners. My Key responsibilities in this profile were:- • Inventory management. • Ensuring product availability at PAN India level in coordination with the Sales team. • Pricing control and Inventory management, Business planning and devising new marketing initiatives and programs for the sale and the visibility of the product • Sales forecast and budgeting, competition analysis. • Maintaining relationship with the retail operations and category team of LFR’s and Actively managing partner claims on a PAN India Level. • Maintaining relationship with Enterprise Mobility solutions partner/s across Mumbai & Pune and ensuring iPhone sales in corporate. • Partner development- New partner development to increase reach in multiple corporate across West India. • Educating and encouraging the existing as well as new partner on the new biz initiatives and enrolling them for the same.( e.g EPP programme). • Preparing weekly & monthly funnel and sales plan with the partners, focussing on Conversion, gifting, EPP and MDM.

Trusted by the Senior Leadership of IMIL, I was given the responsibility to Manage two of the largest regions of the country ( North and East), and successfully launching and scaling, first the HTC smartphones Biz and then Apple iPhones, across the MT Retail Chains, and Apple Premium Resellers. Other key responsibilites of this profile were:- • A/c management. • Responsible for quarterly revenue of 5000L. • Establishing & maintaining Products placement and sales in Large Format Retail chains. • Pricing control and Inventory management, Business planning and devising new marketing initiatives and programs for the sale and the visibility of the product • Sales forecast and budgeting, competition analysis. • Team Management – Leadership. Leading a direct reporting team of 3 Area Sales Managers and 1 Account Executive. • Maintaining relationship with the retail operations and category team of LFR’s and APR’s to ensure proper placement and visibility at store level, and ensure Mind Share at category level. • Work cordially with Vendor( Apple) Sales team to ensure smooth operations at store/area level.

Hired by one of the Largest IT distribution companies in the world. In this profile I acted as an owner for an assigned vendor biz of , Moserbaer USB and Microsoft Hardware. In this profile I successfully Managed National responsibility for achievement of sales and gross margin targets by enabling the sales team with adequate marketing support. I was also responsible for maintaing as well as further nurturing the Relationship with the Parent Vendors.

I was one of the first few proud employees that Apple India hired when they pioneered the Apple Solution Consultant Program in the country. My key responsibilities as an ASC were :- • Promoting Apple products and solutions by communicating the benefits and values of the products through product demonstrations. • Responsible for the animation, the overall merchandising and the maintenance of the Apple shop, ensuring it meets or exceeds Apple’s brand and channel marcom standards. • Conducting 1:1 and 1:many (where applicable) product demonstrations using World Wide developed demo scripts for guidance. • Build strong, influential and collaborative business relationships with the reseller’s store management and sales teams. • Building a community of loyal Apple customers who will come back to consult the ASC on future Apple purchases • Analyze and report business results and trends on a weekly basis. • Monitoring performance results and inventory levels. • Monitoring regular competitive/trend tracking. • Providing insightful feedback that will help to further develop and improve upon Apple Shop performance. • Develop favorable market conditions for Apple in a dominating switcher market.

MBA in Sales & Marketing

Physics, Chemistry, Biology & English.