Fikri Alhabsie
Director of Public Affairs @ L'Oréal
About
I started my career in media in 2008, then joined Ogilvy Public Relations in 2012. In 2016, I moved to L’Oréal Indonesia as Brand Communications Manager and was promoted to Corporate Communications Manager in 2017. I led Garnier’s Green Beauty transformation, including launching eRecycle — Indonesia’s first online–offline recycling platform by a beauty brand — and securing endorsement from the Ministry of Environment. I’ve also worked on various community empowerment initiatives. In 2023, I was appointed as Director of Corporate Responsibility to lead L’Oréal Indonesia’s sustainability agenda across climate, water, biodiversity, resources, community, and finance. Now, I serve as Public Affairs Director, driving engagement with government, industry bodies, and international chambers to support policy advocacy and long-term investment priorities.
Indonesia
Jakarta
Cosmetics
Sustainability, Public Affairs, Social Media Management, Communications Planning, Sustainable Development, Media Relations, Radio Broadcasting, Public Relations, Press Releases, Event Management, Presenter, Strategic Communications, Journalism, Event Planning, Radio, Corporate Social Responsibility, Crisis Management, Client Liason, Media Planning, Marketing Communications
Experience
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