Mohd Zidane

• Focus on identifying new business opportunities that fit the strategic direction of the Hospital, and maximizing the outcomes of those opportunities. • Develop and implement Public Relations Strategies to position the Hospital as the health care provider of choice for the UAE and MENA region. • Explore for potential opportunities in the regional and international markets. • Develop relationships with well-known businesses, governmental corporates, community groups to promote the Hospital services and enhanced its brand. • Monitoring and driving Return on Investment (ROI) of all marketing programs including the development of budgets & measuring various campaigns success. • Managing the design and execution of primary and secondary research, internal data collation, market and competitor analyses to successfully guide and influence sales and marketing decisions. • Creating a comprehensive digital and social media strategy that uses innovative & modern social media marketing & digital marketing techniques towards increasing visibility, membership and traffic for services offered by the hospital. • Maintain extensive knowledge of current market conditions and ensure that any directly relevant information is communicated to key stakeholders.

International Patients • Establishing Tie-ups from international corporate, relation with foreign embassies, tour facilitators hotels, money exchanger, visa office, governments for patient referrals. • Listing with international corporate, embassies, doctors, insurance companies, hospitals, healthcare facilitators and other ventures involved with patient care. Marketing • Lead marketing team comprising of trade, corporate, international business, branding, social media, digital marketing and public relations. • Identify new areas for revenue generation with focus on company's specialties; Oncology, Radiosurgery, Cardiology, Neurosurgery, Neurology, Orthopedics, Rehabilitations. • Increase credit business from Corporates, Insurance and Private Companies. • Organize promotional activities and brand exposure in Nigeria and other African Countries and building a strong referral network of doctors to increase international business. • Start international office for international patients with all facilities (translators, transports, accommodations, and other leisure service). • Manage all Media and PR campaigns including digital and non-digital, press conferences and interviews to enhance brand and communication strategies. • Interacting closely with customers to understand who are our patients, what their health care requirements are and how hospital can bridge these gaps in services available. • Managing and coordinating on ground marketing initiatives. • Working closely with network expansion and operations team. • Creating presentations on targets, impact measurement, goals for the entire marketing team for regular reviews with senior management.

• Manage day to day department activities. • Ensure appointment system is being utilized correctly for all services. • Ensure the existing front line and administrative systems are functioning efficiently. • Monitor and evaluate system reports and propose improvement plans. • Priorities duties of the team members at times of unplanned absences. • Implement the practice complaints procedure, assisting in managing complaints as required, ensure that patient satisfactions are maintained at all times and to provide opportunities for regular feedback including survey implementation. • Evaluate, organize and oversee staff induction and training and ensure that all staff are adequately trained to fulfil their role and that their continuing development is achieved. • Manage staffing levels within the agreed budgets • Lead, with the support of the Practice Manager, on recruitment and retention of patient services staff.