Mohd. Helmi CAPM®

• Spearheaded strategic initiatives to integrate cutting-edge 5G digital solutions for enterprise clients at U Mobile. • Collaborated with cross-functional teams to enhance operational efficiency and customer satisfaction. • Drove the adoption of innovative technologies, resulting in a 25% increase in enterprise engagement.

• Actively contributed to a Special Taskforce for an M&A due diligence exercise, reporting directly to U Mobile Management team, working with various stakeholders in conducting Due Diligence on a well-known local startup. • Key member of Project Pixel, driving a company-wide billing and digital transformation initiative. • Spearheaded the Digital Division's Consumer Ecosystem and Services Department, with a focus on advancing financial inclusion through the development of issuing and acquiring business. • Directly oversee Islamic services for the company's e-wallet, driving 10% of total e-wallet gross revenue.

• Product Owner of Apple Carrier Billing. Responsible in building business care, integration and maintaining growth. Revenue was consistent at 50% growth on YoY • Expert in A2P SMS. Successfully grew the business and increase revenue to 300% in 5 years. • Successfully launched and managed a portfolio of digital consumer services, including mobile apps, content platforms, and value-added services. • Winner of the U Mobile CEO Award in 2018 for the successful launch of VIDEO Onz, the first telco plan in Malaysia to offer free video streaming with 10+ major partners. This innovative offering contributed to increased customer acquisition and retention. • Collaborated with cross-functional teams to drive digital transformation initiatives and ensure seamless integration of services and platforms.

Conceptualized and executed innovative marketing activities to improve Average Revenue Per User with Malaysian MNO's and MVNO's including Celcom, DiGi, U Mobile, Tunetalk & XOX

1) Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time 2) Contact each client at least once a day to discuss current and upcoming projects 3) Initiate new jobs for the client 4) Review and present concepts/layouts/copy to the client for approval 5) Communicate the client's feedback to the creative department and discuss the next steps in the campaign 6)Maintaining the relationship between the company and the client. 7)Liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. 8) Manages pitches to the client based on the client's ad budget

1) Responsible in setting up KAF E-trade, online share trading system. 2) Actively market and secure both retail and corporate investors for the Company within the approved terms 3) Provide clients with the necessary investment advice and recommendations for purchase and/or sale of securities 4) Conceptualize and execute online marketing strategies to generate new sales leads for the company 5) Service / assist clients on Online Trading

1)Undergo training under the supervision of a Dealers Representative (DR); 2)Prepare matched trade confirmation letters for DRs approval and subsequently mail to clients; 3)Record and reconcile all trades entered and matched; 4)Record clients order and confirm with client once DR places the order; 5)Follow up on payments to or from clients of DR; 7)Familiarize with SC and BMSB rules & regulations; 8)Monitor clients portfolio. 9)Passed Modules 6 & 7 Dealer Representatives Examination.

Studied Marketing Management