Mohammed Salem

Regional Marketing Manager @ SAJA Pharmaceuticals

About

Visionary Marketing professional with over 20 years of leadership in the MENA pharmaceutical sector, specializing in enterprise scaling, P&L optimization, and corporate transformation. Currently overseeing a 500M+ SAR business unit, architecting a multi-year strategic roadmap to double regional net sales through aggressive market penetration and expansion across key GCC territories. My expertise lies in forging high-value global alliances with top-tier multinational partners and optimizing P&L efficiency to prepare the organization for large-scale capital market milestones and enterprise-wide transformation. I am a cross-functional leader recognized for harmonizing complex regional pricing, securing absolute market dominance in key therapeutic categories, and building high-performing, unified teams across KSA, the GCC, Levant, and Egypt. Core Executive Wins:Strategic Expansion: Directed a roadmap to double enterprise net sales via market entry in new high-growth regional hubs. Market Leadership: Secured absolute category dominance in OAB, BPH, and Topical Analgesics, driving flagship brands to a 30% market share. Digital Innovation: Pioneered the integration of Generative AI platforms (Genspark, NotebookLM, Gamma) into commercial operations, reducing strategic reporting cycles by 50%.

Country

Saudi Arabia

City

Jiddah

Industry

Pharmaceuticals

Skill

Leadership, English, Strategic Planning, Product Adoption, LinkedIn Advertising, Team Development, Campaign Execution, Tableau, Creative Problem Solving, Digital Transformation, Salesforce.com, Arabic, Google Analytics, Portfolio Management, Cross-functional Team Leadership, Team Leadership, Project Management, Strategy, Marketing Research, Market Access

Experience

Regional Marketing Manager

SAJA Pharmaceuticals

2021-1 - Present · 5 yrs 9 mos

Jiddah

Here is the text organized into clear, professional bullet points: Enterprise Scaling & Expansion: Architected the commercial framework for a multi-year strategic roadmap designed to double enterprise net sales, executing successful market entries. P&L & Pricing Leadership: Championed cross-functional synergy across Marketing, Sales, and Finance, taking sole ownership of regional pricing harmonization and profitability strategies across 10 MENA markets. Operational Efficiency: Streamlined complex pricing and forecasting models regionally, reducing operational cycle times by 30% and securing optimized margins for multi-million-SAR portfolios. Global Strategic Alliances: Secured and integrated a high-value oncology asset via a strategic alliance with Daiichi Sankyo, expertly navigating complex joint-venture dynamics. Portfolio Lifecycle Management: Engineered targeted growth strategies, while successfully defending mature flagship brands against generic competition. Digital Transformation & AI: Pioneered the integration of Generative AI platforms (Genspark, NotebookLM, Gamma) into commercial operations, slashing strategic board-level reporting cycles by 50% and delivering real-time competitive intelligence.

KSA Marketing Manager

SAJA Pharmaceuticals

2020-2 - 2021-1 · 1 yr

Saudi Arabia

Strategic Localization: Architected and deployed a comprehensive commercial localization roadmap for the Saudi market, successfully bridging global corporate directives with regional nuances to accelerate market penetration. Strategic Healthcare Alliances: Forged and cultivated high-level partnerships with top-tier Key Opinion Leaders (KOLs) and major institutional healthcare networks, driving rapid product adoption across the Kingdom. Agile Crisis Management: Spearheaded the commercial response to unprecedented 2020 market disruptions, executing a rapid pivot to multi-channel and digital promotional strategies to safeguard overarching revenue streams. Competitive Intelligence: Directed robust market trend analysis and competitive oversight, translating complex IQVIA data into actionable commercial strategies that successfully protected and expanded regional market share.