Mohammed Kattuah

I am a Saudi executive building the commercial engine of Al-Ittihad Club Company, one of the Arab world’s most storied football institutions, at a moment when Saudi sport is undergoing a generational transformation.As Chief Revenue and Marketing Officer, I own the full commercial agenda across multiple revenue streams: sponsorship and partnerships, matchday, retail and merchandising, licensing, football schools and academies, memberships, media and IP, and digital fan engagement. My mandate is to build a diversified, self-sustaining commercial business at a club whose fanbase and heritage few institutions in this region can match.Before joining the sports world, I spent a decade at IKEA Saudi Arabia and Bahrain, ultimately as Chief Commercial Officer. I led a 1,000-person matrix organisation across nine stores in two countries, driving double-digit revenue growth, a 25% digital revenue share, and a full omnichannel transformation that repositioned the business as the region’s leading home furnishing destination.My career began in digital marketing at SAUDIA, where I built my foundation in performance marketing, data analytics, and customer journey strategy.Across all of it, three things have stayed constant: commercial rigour, a conviction that strategy only matters if it executes, and a commitment to building institutions, not just numbers, that last.