Mohammed Kashlan

Performance Marketing Manager @ GoldenScent

About

As a Performance Marketing Manager specializing in the highly competitive KSA e-commerce sector, I focus on driving scalable growth through strategic budget planning, forecasting, and full-funnel marketing execution.I take full ownership of developing cross-channel budget allocation strategies, dynamically distributing resources across marketing platforms to capture the most efficient Customer Acquisition Cost (CAC) and maximize overall ROAS. By bridging the gap between deep data analytics and commercial strategy, I ensure every marketing dollar spent is aligned with sustainable business growth.My expertise spans across omnichannel media buying (Meta, TikTok, Snapchat, Google, X), automated KPI dashboarding, and leading end-to-end influencer marketing initiatives. By leveraging advanced tracking tools like GA4, Adjust, and Amplitude, I build frameworks that translate complex performance metrics into actionable insights and tangible digital revenue.Core Focus Areas: 📈 Strategic Budget Planning & Resource Allocation 🎯 Omnichannel Paid Ads & Influencer Marketing 📊 Advanced Data Automation & Attribution 💡 Commercial Advisory & Conversion Rate (CR) Optimization

Country

Saudi Arabia

City

Dammam

Industry

Internet

Skill

Digital Marketing, Conversion Optimization, Online Advertising, Forecasting, Growth Strategies, Customer Acquisition (CAC), Meta Ads, Tiktok Marketing, Snapchat, Google Ads, Microsoft Excel, Data Visualization, Conversion Rate Optimization (CRO), Marketing Analytics, Influencer Marketing, Digital Strategy, Performance Marketing, E-Commerce, Reporting & Analysis, ROI Management

Experience

Performance Marketing Manager

GoldenScent

2026-1 - Present · 9 mos

Dammam

- Budget & P&L Ownership: I own the full marketing budget, planning and distributing it across all channels to make sure we hit our CAC and ROAS targets while keeping the business profitable. - Performance Tracking & Reporting: I build and run all our tracking dashboards (Excel/Google Sheets) to monitor spend vs. performance in real-time, making sure we know exactly what’s working and what’s not. - Full-Funnel Growth: I oversee the entire customer journey, moving beyond just clicks to focus on actual conversions and revenue growth while keeping the team aligned on our commercial targets.