Mohammed Hassan

Lead and manage the Tiles Department, specializing in luxury Italian tiles for high-end residential, commercial, and hospitality projects. Oversee the entire sales cycle, from client inquiry and material selection to pricing, order confirmation, and final delivery. Control and approve pricing for all tile-related orders, ensuring profitability, competitiveness, and alignment with company margins. Source, evaluate, and manage Italian and international luxury tile suppliers, maintaining strong relationships and negotiating favorable terms. Handle project-based sales, collaborating with architects, designers, and contractors to specify the right materials according to design, technical, and budget requirements. Manage and coordinate tile samples, mockups, and showroom displays, ensuring brand consistency and premium presentation standards. Prepare detailed quotations, BOQs, and specifications tailored to project needs. Ensure accuracy in orders, specifications, and technical compliance throughout project execution. Work closely with internal teams (procurement, logistics, and finance) to ensure smooth order processing and timely delivery. Monitor market trends, new collections, and innovations in luxury Italian tiles to support sales strategy and client recommendations. Build and maintain strong relationships with key clients, consultants, and developers to drive repeat business and long-term partnerships

Sales Strategy & Execution: Develop and implement effective sales strategies for the Porcelain Department, particularly in the promotion of Caesarstone products. This includes targeting key market segments, identifying growth opportunities, and ensuring the achievement of sales targets. Brand Representation: Act as the primary liaison for the Caesarstone brand, ensuring that the products are marketed effectively and aligned with customer needs. Develop a strong understanding of the product portfolio to provide knowledgeable consultations and drive sales. Client Relationship Management: Cultivate and maintain strong relationships with existing and new clients, architects, designers, and distributors. Provide product recommendations, technical support, and post-sale service to enhance client satisfaction and loyalty. Market Analysis: Conduct market research to identify trends, competitors, and new business opportunities within the porcelain and engineered stone sectors, specifically for Caesarstone products. Team Leadership: Lead and train the sales team, offering guidance, mentorship, and performance feedback to help them meet their targets. Coordinate with marketing, logistics, and other departments to ensure smooth operations.

• Developed and executed strategic sales plans to achieve and exceed revenue targets within the tiles market. • Cultivated and maintained strong relationships with key clients, architects, contractors, and distributors, ensuring a deep understanding of their needs and preferences. • Led a team of sales representatives, providing mentorship and training to enhance performance and productivity. • Managed the entire sales cycle, from prospecting and lead generation to closing deals and post-sales support.. • Delivered compelling presentations and product demonstrations to clients, highlighting features, benefits, and value propositions. • Analyzed sales performance metrics and reports to identify areas for improvement and implement actionable strategies.

• Meet with potential clients to determine their needs • Negotiate/close deals and handle complaints or objections • Build and strengthen client relationships to achieve long-term partnerships • Work with the team and other’s to develop strategic marketing plans and ensure KPIs are being met • Develop a thorough understanding of our products and service offerings to better upsell and cross-sell to clients • Ensure forecast accuracy of demand and placement of orders • Communicating courteously with customers by telephone, email and face to face

Achieved company targets by implementing successful sales strategies. Managed customer relationships through consultative sales techniques to attain individual sales goals. Cold called customers to build lead database. Provided accurate quotes and price information to inform customer decision-making.

• Ensure high levels of customer satisfaction through excellent sales service. • Maintain outstanding store condition and visual merchandising standards. • Maintain a fully stocked store. • Ascertain customers’ needs and wants. • Recommend and display items that match customer needs. • Welcome and greet customers. • Manage point-of-sale processes. • Actively involve in the receiving of new shipments. • Keep up to date with product information. • Accurately describe product features and benefits