Mohammed Fathy

1. Strategy & Business Development • Develop and implement commercial strategies aligned with company goals. • Identify new market opportunities, partnerships, and growth areas. • Lead competitive analysis and market intelligence. • Drive expansion into new regions or sectors. 2. Sales & Marketing Oversight • Set sales targets, monitor performance, and drive results. • Support the sales team in key negotiations and major deals. • Coordinate with marketing to develop campaigns and brand positioning. • Build and maintain strong relationships with key clients and stakeholders. 3. Financial Performance & Profitability • Set pricing strategies and commercial terms to optimize profit. • Oversee budgeting, forecasting, and revenue planning. • Analyze margins, cost structures, and ROI on key initiatives. 4. Team Leadership & Development • Lead, mentor, and develop sales and commercial teams. • Foster a performance-driven culture with clear KPIs. • Recruit and retain top talent aligned with business objectives. 5. Cross-Functional Collaboration • Work closely with operations, finance, legal, and product teams. • Ensure alignment between commercial activities and operational capabilities. • Support contract negotiations and compliance with corporate governance. 6. Client & Stakeholder Engagement • Represent the company in high-level client meetings and industry events. • Manage relationships with key customers, partners, and suppliers. • Resolve escalated customer issues or contractual disputes.

1. Strategic Planning: Developing and implementing sales strategies to meet revenue targets and expand market share. 2. Team Leadership: Managing, mentoring, and motivating the sales team, setting goals, and monitoring performance. 3. Budget Management: Creating and managing the sales department budget, ensuring efficient resource allocation. 4. Customer Relationship Management: Building and maintaining key customer relationships, understanding their needs, and providing solutions. 5. Sales Forecasting: Analyzing market trends and sales data to forecast future sales and make informed business decisions. 6. Sales Process Optimization: Developing and refining sales processes to improve efficiency and effectiveness. 7. Product Knowledge: Staying updated on the company’s products and services and ensuring the sales team is well-informed. 8. Reporting and Analytics: Generating sales reports and providing insights to senior management for decision-making. 9. Collaboration: Working closely with other departments, such as marketing, to align strategies and achieve common objectives. 10. Market Research: Monitoring industry trends, competition, and customer feedback to adapt sales strategies accordingly. 11. Performance Evaluation: Conducting regular performance reviews and setting compensation structures to incentivize success.

Establishing New department to be align with 2030 KSA vision and focus on Mega projects such as (Red Sea, Neom , Qiddiya , Al Diriyah , Amaala,….etc.) • Ensure the growth and profitability of the business unit and company through providing strategic directions. • Manage KPIs such as sales, profit & loss and market share. • Lead and coach the sales team cultivating empowerment and ownership. • Develop capabilities and secure a solid succession plan. • Evaluate current business processes, identify opportunities for improvement and implement procedures maximizing efficiency and standardization. • Ensure proper interaction and communication between all departments such as Tender , Marketing , PM departments. • Ensure proper interaction and communication between and top management. CLASSIFICATION: INTERNAL January 2019 - December 2021 • Identify new partners, hire new people, and develop methods to help exciting platform succeed. • Track collection performance, review outstanding payment and manage resolutions accordingly. • Prepare periodic forecasts and update the management with reports and analysis. • Monitor customer satisfaction and manage complaints with utmost priority

Responsible for 2 Main Segments with Annual Target ~ 350MSAR. ✓ Power Segment: Projects related to N.G & SEC Substations (380 KV, 132 KV & 33 KV, etc. ✓ Water Segment: Projects related to NWC, SWCC, SWPC, MEWA, etc. • Create a process for sales team to follow. • Establish clear sales objectives for the week, month, year, etc. • Initiate and innovate marketing strategies to increase sales and reduce costs. • Announce, present, and educate sales team of any new or upcoming products. • Manage and supervise sales team to ensure they are on track in achieving sales goals. • Lead, motivate, acknowledge, and inspire sales team to perform beyond expectations. • Hold frequent performance reviews with staff to provide constructive feedback. • Analyze and report on monthly / Quarterly sales outcomes to management. • Strategically forecast and manage budgetary information. • Ensure customer issues are attended to appropriately and efficiently. • Attend cross-functional meetings that will benefit the sales department. • Build and maintain positive client and customer relationships.

• Volume and profit: Selling products/ System/ services to customers , focus on volume and profitability target of assigned business unit. • customer relations: Establishing and maintaining effective customer relationships to understand customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution. Ensures a positive customer experience throughout the sales process. • sales plans: Preparing sales plans using company tools. Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls. • sales: Creating added value for the customer and my company by ensuring the successful outcome of transactions, contracts and proposals by using effective sales techniques. • Marketing: Ensuring efficient marketing activities and value proposition to customers. New market opportunities • Identifying and drives the development of new market opportunities in the designated market and ensures know-how sharing and cross-collaboration. • Offer preparation : Preparing offers in coordination with the bid and proposal department. Ensures appropriate technical and financial aspects of offers, including prices and trading conditions. • Post-Sales activities: 1- To be proactive post-sales approach through follow up of the ongoing orders to create additional deals from the customer. 2- supporting project management activities when needed. 3-Ensuring that customer resolution cases have clear implementation. • Reporting: To be responsible for providing the required regular reports including but not limited to the following: 1- Potential map. 2-Forecast (Booking & invoicing). 3-Lost orders analysis. 4- Market price level. 5- Customer Relationship Management and Customer Satisfaction.

• Identify new market opportunities and develop plans to develop them. Feedback product and capability requirements to factory. • Develop new accounts and target competitive accounts in the assigned area or market for market share gain. • Identify business opportunities with new sites and applications and plans to develop them. • Assess customer requirements and pain-points and suggest appropriate solutions • Ensure efficient follow up of quotes and sales activities. • Conduct differentiation / product seminars and/or training to internal and external customers. • Actively follow up on customer satisfaction with delivered solutions and installed products. • Actively participate in developing strategic business plans together with the Regional sales team and Local Business Partners.

•Handling the Incoming Inquiries from Sales Departments. Studying the Specifications for inquiry (which issuing from Global Commissions as IEC, UL, ANSI and NEMA or Privet Association as ARAMCO, or Government Organizations as Saudi Electrical Company Royal Commission and all Ministries in KSA) and Create a Clear View about Project. •Considering the Comments from the Consultant to achieving our Policy which committed the Full Satisfaction of our Customers. •Review the single line diagram. •Review the Calculation for Low voltage side. •Preparing the Quotations as a Cost Price by : Preparing the Proposal Design such as (Substation, Switchgear, Control Gear, Synchronization Panel, Panel Board, Load Centre Capacitor Bank, etc.). Preparing the electrical design (power and control circuit) and select all Components by dealing with the most famous brands such as Terasaki ,GE, MG, ABB, CH, Legrand, Mitsubishi, LG, etc. •Preparing the Complete Offer which consist of : Technical Data Submittal. Commercial offer. Complains Statements. Delivery •Submitting the offer on the times. •Checking the Shop drawing (Arrangement, bill of materials, Control Circuit, Layout, and Catalogue numbers, etc.). •Supporting the Sales Engineering Department as a Technical and creating a Solid Ground to facing Challenges in the wide Market. •Suggesting economic solutions. •Preparing the Bill of Quantity for the offers and Dealing with Purchasing Dept. or Directly with suppliers. •Checking the Purchase Request (Quantity, Brand, and all other Figures) & the Purchase Order (Price, Delivery and Catalogue number). •Providing the customer support and assistance during installation of supplied equipment’s. •Budgeting and report writing.

Working in the field of BMS (Building Management System) & field of MCC (Motor Control Center).