Mohammed Bafarhan

Experienced retail operations leader with a proven track record in driving business growth, operational excellence, and customer experience across multiple retail formats. Over 15 years of progressive experience in the retail industry, starting from supervisory roles and advancing into operations leadership. I have successfully led and delivered high-impact initiatives including the launch of the first DZRT Experience Centre in Jeddah, as well as the renovation of the flagship store in Riyadh Boulevard City under a PIF company, enhancing brand presence and customer engagement. Throughout my role, I have consistently delivered strong commercial results, including: Increasing total revenue by +11% Achieving budgets for 85% of stores across the Western Province Driving online sales growth of +300% Delivering 100% budget achievement across all stores for two consecutive quarters Generating 2.8M SAR net profit within 6 months Beyond financial performance, I am passionate about developing people and building high-performing teams. I have coached and trained multiple employees to significantly improve their performance and productivity, helping them grow into stronger contributors within the business. I have also led and contributed to a wide range of strategic initiatives including brand events, influencer activations, new product launches, and customer experience enhancements. Additionally, I have introduced new payment solutions and exclusive in-store services to improve conversion and elevate the overall customer journey. My experience also includes large-scale operational exposure such as stock audits across 72 stores in the UK, strengthening my understanding of multi-market retail operations. I am currently continuing my professional development alongside academic studies (bachelor’s degree) with a long-term goal of progressing into senior regional and executive leadership roles within retail operations.