Mohammed Aqel

• Lead and manage a diverse team to drive the growth and success of various brands like Vredestein Tyres and AutoX3 Service Centers' solution application within the Barari Group in Dubai, UAE. • Implement strategic initiatives to increase brand visibility and market share, targeting a significant revenue boost for the company. • Develop and execute innovative marketing campaigns to enhance brand recognition and customer engagement, leading to a strong competitive edge in the market.

• Provide strategic advice and industry expertise to enhance exhibition planning and conference content. • Guide Messe Frankfurt Middle East in identifying market trends to optimize event outcomes. • Act as a brand ambassador, promoting the Automechanika Dubai event to key stakeholders.

- Managed a portfolio of 14 diverse business divisions, including premium brands such as Michelin Tyres, Castrol Lubricants, Blue Star Air Conditioners, ACDelco Automotive Batteries and Automotive Refinishing Paints - Lead a team of 8 sales and marketing managers overseeing 14 business units, ensuring alignment with strategic goals and operational efficiency. - Developed business strategies focusing on profitability, market share growth, and product diversification, managing resources and manpower planning. - Introduced major organizational restructuring and digital transformation, launched dealer portals and B2B/B2C e-commerce platforms to enhance operational efficiency and customer engagement. - Introduced the Tyre Plus franchise into UAE territory. - Introduced new economy tyre brands such as Federal Tyres from Taiwan, Radar Tyres from Singapore, Michelin’s budget brands, and a variety of Chinese tyre brands for PCR, TBR, and OTR categories, including Sailun, Aeolus, and Davanti, catering to lower market segments. - Established a joint venture retreading factory in Oman with Michelin. - Redesigned the distribution model of Castrol Lubricants, expanding the network from 25 to over 150 retailers and setting a regional standard for market penetration. - Navigated the company through challenging periods like the 2008 financial crisis and COVID-19 pandemic, ensuring profitability and business continuity without compromising employees well-being. - Developed and implemented controls on pricing and collection to maintain healthy cash flow -- - Strategic Business Planning - Sales and Marketing Leadership - Digital Transformation - Brand Development & Expansion - Operational Streamlining - Financial Management - Team Leadership and Development - Customer Partner Relationship Management - Supply Chain and Logistics Optimization - Risk Management and Compliance - Market Trend Analysis - Continuous Improvement Initiatives

Responsible for the sales and marketing of 3M Industrial, Abrasives, Aerospace and Automotive Aftermarket Products in the Gulf Region. Leading a team of professional sales, marketing and technical managers in charge of the region. Appointed agents and distributors for the whole product range and was able to achieve and exceed all the set targets. o Worked with a sales team of 10 managers and managed 35 distributors across the GCC and Yemen. o Achieved a 27% increase in earnings by introducing profitable products and optimizing operations. o Played a key role in corporate decision-making, providing insights on technical products and market trends.

Responsible for the sales of all 3M products in all regions of Saudi Arabia ranging from Stationary, office products, electrical, telecommunication, Occupational Health and Environmental Safety, Traffic control, Commercial graphics, industrial, construction, DIY and many other products through a network of distributors, contract manufacturers, converters and agents. Led a sales team of 25 sales executives, sales engineers and technical sales reps. Was involved and managed to secure big projects in Automotive, telecommunication, Safety & Security and Office products. o Doubled regional sales while managing a team of 25 professional sales reps, engineers and medical representatives.. o Secured contracts with major clients, including Saudi Telecom, Ministry of Interior, Saudi Aramco, to drive revenue growth. o Streamlined operations across sales, marketing, HR, and logistics for enhanced efficiency.

Site Engineer - Worked on major highway projects in Riyadh and Qassim. - Supervised 3 road projects worth $ 50 - 60 Million each. § Managed and supervised work teams of 250 persons. - Modified design of certain sections in projects.

- Supervised the construction of multi story building at the general army headquarters in Amman. - Coordinated all work related to the construction of military compound. - Worked on ready mix batch plant in Amman

- Working on multi story building structures. - Subdivision design, boundary surveys, utility design and drainage. - Supervised survey teams.

Completed my Bachelore and Masters in Civil Engineering.

Completed my BSCE and MSCE with honors from UTA.