Mohammed Alharbi

•Events and Campaigns for nera, the digital channel powered by alrajhi bank. • Leading the planning, execution, and evaluation of high-impact marketing campaigns and main events, ensuring alignment with organizational objectives and stakeholder expectations to enhance brand visibility and drive audience engagement. • Managing cross-functional teams and external partners, including creative agencies and production companies, to deliver seamless, on brand event experiences. •Monitoring industry trends and analyzing audience insights to develop innovative event concepts and compelling campaign narratives that resonate with target audiences. •Overseeing multi-channel campaign executions, including social media, influencer collaborations, and traditional media to ensure consistent and synchronized messaging across all platforms.

• Strategic Brand Development: Develop and execute a comprehensive brand strategy that aligns with Keeta's vision and mission, translating brand elements into go-to-market. • Public Relations Campaign Management: Led the development and execution of strategic PR campaigns across multiple channels, including social media, out-of-home advertising, and digital platforms, to strengthen brand reputation and visibility. • Cross-Functional Collaboration: Work closely with cross-functional teams, including creative, and operations, to ensure cohesive brand messaging and execution of integrated marketing initiatives. • Performance Measurement: Measure and analyze the success of campaigns and activities, provide data-driven recommendations for continuous improvement and optimization based on local insights. • Innovation Driver: Bring fresh thinking and propose new marketing ideas, campaigns based on local insights and trends.

• Facilitated seamless communication channels with governmental institutions, enhancing inter-departmental collaboration across 15 projects last year. • Served as the primary liaison, entrusted with the confidentiality of sensitive information and upholding the highest standards of royal protocol, safety, and security. • Orchestrated unforgettable experiences for visiting dignitaries and officials through meticulous protocol planning and execution during exhibitions, achieving an unparalleled 100% satisfaction rate. • Developed and executed comprehensive marketing and PR strategies, establishing valuable partnerships with key business entities to amplify the visibility and impact of exhibitions. • Mitigated negative public perception through strategic internal, external, and crisis communications, proactively safeguarding the company, VVIPs, dignitaries, and reputations while maintaining transparency. • Spearheaded a culture of continuous improvement and innovation within the team, fostering professional development initiatives and knowledge-sharing platforms to elevate performance and morale.

• Cultivated strategic partnerships with suppliers, optimizing procurement processes and enhancing project efficiencies. Collaborated with leadership to select vendors and meticulously analyzed RFP responses within the competitive bidding process. • Advocated for the alignment of multiple simultaneous projects and exhibitions, implementing streamlined planning processes to reduce lead times and optimize resource utilization. • Implemented comprehensive risk mitigation strategies, proactively identifying and addressing potential obstacles to ensure on-time, on-budget project delivery with zero critical issues. • Initiated cross-functional collaboration, fostering synergy among departments and maximizing project impact and ROI through cohesive teamwork.

• Took charge of hotel operations in the absence of the General Manager, ensuring seamless day-to-day activities and upholding quality standards with precision. • Generated upwards of 1,000,000 Riyal in up-selling revenue through proactive engagement and strategic sales approaches, significantly contributing to the hotel's financial success. • Surpassed guest expectations by delivering personalized service, warmly greeting arrivals and proactively anticipating and fulfilling service needs. Directed daily operations and set objectives for a team of 25 personnel. • Awarded the "WOW Stories Maker Award" for crafting over 110 exceptional guest experiences, as evidenced by mentions in more than 350 guest surveys. • Nominated for the prestigious "J. Willard Marriott Award of Excellence" in recognition of exemplary character, unwavering dedication, and outstanding contributions to guest satisfaction.

• Earned the prestigious "Employee of the Year" award at The Ritz-Carlton Jeddah in 2019, underscoring dedication and exceptional performance. • Developed an in-depth knowledge of the local area, enabling me to offer guests comprehensive insights and personalized recommendations, enriching their overall stay experience. • Enhanced guest satisfaction by taking proactive measures to arrange reservations at external venues, going above and beyond to exceed expectations and craft unforgettable moments.