Mohammed Alfayez, MSc

Growth Campaigns Manager @ stc

About

I work across marketing, analytics, CRM, and customer strategy, with experience in growth, retention, campaign management, and performance optimization.Over the past 6+ years at stc Group, I have supported data-driven initiatives focused on customer engagement, lifecycle management, segmentation, and commercial performance. My work involves translating business and customer data into actionable insights that improve decision making, campaign effectiveness, and customer value.I’m particularly interested in marketing analytics, customer value management (CVM), growth strategy, business analytics, and digital transformation, with experience working across cross-functional teams in fast-paced environments.Core Skills: CRM, Marketing Analytics, Customer Segmentation, Growth & Retention, Campaign Management, Commercial Performance, Power BI, SQL, Data Analysis.MSc Management & Business Analytics (Distinction)CMI Level 7 Strategic Leadership & ManagementRiyadh, Saudi Arabia

Country

Saudi Arabia

City

Riyadh

Industry

Information Services

Skill

Campaign Performance Analysis, Marketing Campaign Management, Business Analysis, Analytical Skills, Product Knowledge, Data Mining, Marketing Analytics, Customer Relationship Management (CRM), Customer Segmentation Strategy, Performance Marketing, Campaign Execution, Microsoft Power BI, SQL, Data Analysis, Business Intelligence (BI), Customer Insight, Stakeholder Management, Data Analytics, Marketing, Performance Management

Experience

Growth Campaigns Manager

stc

2025-9 - Present · 1 yr 1 mo

Riyadh, Saudi Arabia

* Lead growth and CRM initiatives across stc’s non-core digital services, focused on customer acquisition, engagement, retention, and commercial performance. * Develop data-driven targeting and segmentation strategies to improve campaign effectiveness, customer reach, and conversion outcomes. * Oversee campaign performance tracking and KPI reporting through Power BI dashboards, providing visibility into growth trends, ROI, and business performance. * Present performance insights and strategic recommendations to leadership stakeholders to support commercial and customer growth decisions. * Contribute to operational and team structure improvements aimed at enhancing collaboration, execution efficiency, and campaign delivery.

Lead Data Analyst

stc

2025-4 - 2025-11 · 8 mos

* Led marketing analytics and customer insight initiatives across stc’s non-core services portfolio, including devices, stc tv, and loyalty programs. * Built and analyzed large-scale datasets using SQL to support customer segmentation, targeting models, and campaign analysis. * Evaluated customer behavior and channel performance trends to identify optimization opportunities and improve campaign effectiveness. * Delivered analytical insights and reporting that supported marketing teams in performance evaluation and data-driven decision making.

Senior Data Analyst

stc

2022-10 - 2025-4 · 2 yrs 7 mos

* Supported the planning and performance analysis of paid media campaigns across Meta, Google, Snapchat, and X, covering customer acquisition and full-funnel marketing initiatives. * Applied customer segmentation and audience analysis techniques to improve targeting effectiveness, campaign efficiency, and marketing performance. * Analyzed customer journey and engagement trends to identify optimization opportunities across acquisition, retention, and conversion stages. * Developed reporting frameworks and performance dashboards to support alignment across marketing, product, and analytics teams on key campaign and business metrics.

Data Analyst

stc

2020-10 - 2022-10 · 2 yrs 1 mo

Riyadh, Saudi Arabia

* Conducted customer and campaign performance analysis to support targeted marketing initiatives and customer engagement activities. * Monitored key campaign metrics, including conversion and ROI, to support reporting and performance optimization efforts. * Supported CRM and Customer Value Management (CVM) initiatives through data analysis, reporting, and customer segmentation activities.