"Mohammad Saad" Beseiso

Responsible for planning and leading key corporate transformation projects in coordination with concerned units and functions. In addition, the departments/functions of Customer Care and Branding and Advertising are also part of the main roles and responsibility. Key Highlights -Consolidated functionality catering to all CFUs, all CBM activities including NBA and telesales.

Successfully handled the department responsibilities, as well as lead growth and general attainment of major KPIs. Looked after the full spectrum of commercial responsibility. Efficiently administered major consumer business unit areas such as marketing, sales, customer care, strategy planning and development, business growth, segment based clear and effective go-to-market strategy. Also facilitated customer experience "WoW" strategy and development. Oversaw development of innovative alternate sales and service channels. In addition, took the position of CBO for a little over a year handling the enterprise segment on an interim basis until a CBO was recruited. Key Highlights Attainment of major KPIs with 3,000 FTEs and 2,000 outsourced employees for a total workforce of 5,000 employees, representing around 80% of total company workforce.

Played a pivotal role in defining the vision, strategy and direction of the company while working in a virtually complete autonomy and making several crucial decisions in a highly self-initiated manner. Defined and continuously optimized various commission schemes including distribution, direct/indirect sales force, customer service and credit and collection, thus driving the business, accomplishing set goals and improving the bottom line. Key Highlights - Supervised staff of over 600 employees and strove towards a positive work environment. - Created a customer care strategy for touch points and complaint handling.

Started and led the company since its inception being the first telecommunication service/license offered to the private sector in the Middle East. Involved in months of intensive negotiations and meetings with high level governmental officials to secure the license and insure launching of the operation. carried out the day to day operations. Duties included the setting of the company's strategic plan with go-to-market strategy working on a short and long term business plans.