Mohammad Alrekabat

Director of Products — Growth, UX/CX & Ops Automation @ Syarah

About

Product leader (18+ yrs) building and scaling digital products across MENA. Currently Director of Products; I focus on the two numbers that matter most: conversion and efficiency—aligning strategy, UX/CX, data, and operations so teams ship faster and customers decide with less friction. Focus: Automotive marketplaces · Growth funnels · UX research · Monetization/Pricing · Ops automation · OKRs/KPIs. Certifications: PMP®, PMI-ACP®. Always happy to connect on growth, marketplaces, and product leadership.

Country

Jordan

City

Amman

Industry

Computer Software

Skill

Audience Growth, Content Operations, Localization, Analytics, Social Strategy, Partnerships, Community Development, Campaigns, Content Strategy, Conversion Copy, Collaborative Problem Solving, Mobile Applications, Funnel Optimization, Data-driven Decision Making, Operations Management, Marketplace, Go-to-Market Strategy, Stakeholder Management, Roadmapping, Market Place

Experience

Director of Products — Growth, UX/CX & Ops Automation

Syarah

2024-5 - Present · 2 yrs 5 mos

Jordan

- Own product strategy and roadmap to grow conversion and profitability across app & web. - Drive cross-functional alignment with shared KPIs and clear prioritization. - Lead shopping-funnel UX/CX improvements to reduce friction and time-to-decision. - Automated ~80% of key workflows (sales, sourcing, financing) to boost efficiency.

Principal Product Manager — Monetization & UGC

Baaz, Inc.

2023-2 - 2024-5 · 1 yr 4 mos

Amman, Jordan

- Led roadmap toward PMF; aligned Eng/Design/Marketing; defined success metrics. - Launched Baaz Ads Manager (first monetization model). - Shipped Baaz Q&A to drive UGC and engagement.

Head of Products — Multi-Market E-commerce Expansion

Boutiqaat

2019-1 - 2023-1 · 4 yrs 1 mo

Amman, Jordan

- Owned multi-BU product strategy & OKRs; built Product, UX/UI & BI teams. - Established Egypt operations to scale delivery. - Expanded to Oman, Bahrain, Qatar; four major launches; ~40% revenue uplift.

Head of Operation — Product & Ops (Daleel, Waseet)

7awi Media Group

2014-12 - 2019-1 · 4 yrs 2 mos

Amman, Jordan

- Turned customer feedback into product improvements; drove cross-functional execution. - Launched Daleel (SMB directory) and Waseet Services MVP (UAE & Egypt), delivering ~8% revenue increase.

Head of Product & Operations — Mobile + Monetization

OpenSooq.com - السوق المفتوح

2012-2 - 2014-12 · 2 yrs 11 mos

Amman - Jordan

- Launched mobile app and full web revamp; built the first monetization model (company break-even). - Improved lead conversion +20%; reached 5M+ app downloads in one year.

Product Content Manager — Conversion Content Systems

Souq.com

2011-7 - 2012-2 · 8 mos

Amman - Jordan

Re-engineered content strategy to focus on product benefits and conversion; built a scalable production system.

Digital Community Manager — Startup Communities

National Net Ventures (N2V)

2010-11 - 2011-7 · 9 mos

Jordan

Launched Ummah.com agency; advised startups on content & engagement strategies.

Channel Owner — Audience & Content Growth

Yahoo

2009-1 - 2010-11 · 1 yr 11 mos

Amman, Jordan

Scaled high-quality blogging content +40%; doubled user engagement via social campaigns; introduced “Social Community Sense” news concept (+70% traffic).

Yahoo (formerly Maktoob) — Channel Owner — Audience & Content Growth

Maktoob Group

2007-9 - 2009-1 · 1 yr 5 mos

Amman, Jordan

- Started at Maktoob (2007) and continued post-acquisition under Yahoo—owning channels across content and audience growth. - Built the blogger network and editorial workflow, then scaled post-acquisition through data-driven programming and social distribution. - Partnered with product/engineering to ship features that improved engagement and content velocity. - Introduced the “Social Community Sense” news concept and supported Arabization/localization of Yahoo tools for MENA.