mohammad usman

head of media buying - p and g account

About

Pakistan lead and responsible for training more than 40 Countries on P&G proprietary software The Online Media Administrative System (TOMAS) Responsible for managing and executing all Gillette media executions which resulted in highest ever Gillette sales in Pakistan in the year 2009-2010 with index of 175% vs 2008-2009. Led and executed the first ever Content integration for P&G brands on National TV channels. Responsible for media execution which resulted in 100 percent Ad recall and Ad awareness for Ariel in Prozim launch campaign. Specialties: Brand and Media communication and strategy

Country

pakistan

City

pakistan

Industry

marketing and advertising

Skill

media planning, media buying, media skills training, negotiation, marketing communications, advertising, marketing management, brand development, integrated marketing, budgets, brand management, management, digital marketing, marketing, strategy, analysis, market planning, market research, marketing strategy, online advertising, new media, marketing research, competitive analysis, leadership

Experience

marketing internee

quetta serena hotel

2005-5 - 2005-7 · 3 mos

head of media buying - p and g account

starcom

2012-7 - Present · 14 yrs 3 mos

Heading all media buying activities for active brands for P&G portfolio, Annual buying strategy, Annual media negotiations along with budgeting for the complete year and inflation projections based on current and future market trends

assistant manager media buying

starcom

2009-2 - 2010-6 · 1 yr 5 mos

associate media director

starcom mediavest pakistan

2015-7 - Present · 11 yrs 3 mos

senior manager media buying - p and g account

starcom

2011-7 - 2012-8 · 1 yr 2 mos

manager media buying

starcom

2010-7 - 2011-6 · 1 yr

Education

shaheed zulfikar ali bhutto institute of science and technology

marketing

2004-1 - 2008-1 · 4 yrs 1 mo

shaheed zulfikar ali bhutto institute of science and technology

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

Marketing Management: Marketing Analysis of Mobile Newspaper Vendor Research & Report Writing: Relationship between terrorism and democracy in world Retail Management: Layout analysis of Chen One park towers, D-Mart, Agha’s, Naheed Consumer Behavior: Complete marketing plan for Kolson Slanty Brand management: Complete architecture and analysis of Slanty and Lay’s Project management: Member of team organizing Alumni dinner for the first time in history Activities and Societies: Teacher assistant for course of Sales Management from Aug 2008-2010