Mohammad Sarmad Al Khuri

Chief Operations Officer @ IKH FASHION HOUSE SA

About

As a seasoned Sales and Operations Leader with over 20 years of experience across Saudi Arabia and the GCC, I specialize in Retail Management, P&L Oversight, and Business Development. I have a proven track record in leading sales teams, developing budgets, and executing strategies that enhance customer experiences and drive business growth. Currently, as the Head of Yashmagh Sales and Special Manufacturing at Ajlan & Brothers, I oversee the growth of the Yashmagh brand, managing strategic planning, sales forecasting, and special manufacturing initiatives. I excel at inventory control, vendor negotiations, and optimizing operational performance to meet financial objectives. My expertise also spans regional market expansion, team leadership, and customer experience enhancement, with a focus on aligning business strategies with market demands. I’m passionate about leveraging my skills to achieve operational excellence and sustainable revenue growth.

Country

Saudi Arabia

City

Al Khobar

Industry

Apparel & Fashion

Skill

المبيعات والتسويق, Risk Management, Performance Optimization, Vendor Negotiation, Budgeting, P&L Management, Sales Strategy, Decision Making, Emotional Intelligence, Critical Thinking, Adaptability, Problem Solving, Leadership, Communication, Analytical Skills, Headcount Management, Strategic Thinking, Product Development, Sales Management, Wholesale Purchasing

Experience

Chief Operations Officer

IKH FASHION HOUSE SA

2025-11 - Present · 11 mos

الشرقية الخبر السعودية

Head Of Yashmagh Sales and Manufacturing Department MENA

Ajlan & Bros

2022-6 - 2025-11 · 3 yrs 6 mos

السعودية

As the current Head of Yashmagh Sales and Special Manufacturing Department in the MENA region at Ajlan & Bros, I lead the sales strategy, marketing, forecasting, budgeting, P&L administration, and special manufacturing for one of the largest textile companies in the world. My mission is to grow the Yashmagh brand and business by developing and executing strategic plans, identifying and pursuing new opportunities, and fostering strong relationships with key stakeholders. I have successfully increased the sales volume, market share, and customer satisfaction of the Yashmagh category.

Category Brand Manager

Ajlan & Bros

2020-11 - 2025-11 · 5 yrs 1 mo

السعودية

Regional Sales Manager

Zohoor Al Reef

2019-9 - 2020-11 · 1 yr 3 mos

Al-Khobar Governorate, Saudi Arabia

- Directed daily operations to maximize profit and minimize costs. - Prepared Headcount budget aligned with P&L analysis. - Conducted inventory analysis and stock optimization. - Developed loss prevention and customer service strategies. - Analyzed P&L reports and improved profitability.

Sales Manager

Alshaya Group

2014-4 - 2019-9 · 5 yrs 6 mos

Eastern Region

– 30 Stores – 105 Employees - Managed major accounts and negotiated pricing. - Forecasted revenue, analyzed sales data, and trained teams. - Collaborated with management on strategies and budgets. - Conducted seminars and reviewed team performance.

Sales Director

Diyar Najd

2011-12 - 2014-4 · 2 yrs 5 mos

- Managed full company development lifecycle. - Oversaw sales results with stakeholders. - Developed project charters outlining goals and deliverables.

Sales Manager

Chalhoub Group

2004-4 - 2011-1 · 6 yrs 10 mos

الشرقية الدمام السعودية

- Maximized sales and exceeded targets. - Analyzed sales reports and advised on inventory and pricing. - Delivered high-level customer service and managed merchandising.