Mohammad F. Chanan
Commercial Manager @ Spinneys
About
For 21 years, I’ve helped FMCG and Retail businesses across the KSA, GCC and MENA regions grow revenue, protect margins, and scale efficiently by bridging two critical gaps:𝟭- 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 (𝗽𝗿𝗶𝗰𝗶𝗻𝗴, 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀, 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵)𝟮- 𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 (𝗽𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁, 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀, 𝗰𝗼𝘀𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹)Most leaders excel at one. I align both to maximize profitability.𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩My commercial work ensures revenue growth doesn’t come at the cost of margin erosion.✅𝑴𝒂𝒓𝒈𝒊𝒏 𝑬𝒙𝒑𝒂𝒏𝒔𝒊𝒐𝒏: At Spinneys KSA, we launched 26,000 SKUs in 6 months with 7% above-target margins, achieved through strategic pricing architecture, rebate optimization, and AI-driven compliance (saving SAR 1.8M/year).✅𝑴𝒂𝒓𝒌𝒆𝒕 𝑬𝒏𝒕𝒓𝒚: For Urbn Farm, I designed the entire commercial playbook from product selection (10,000 SKUs) to pricing strategy, ensuring 34% gross profit from Day 1 in Saudi’s competitive market.Here are some examples of the systems I build to achieve targets: - AI-powered pricing tools for real-time margin tracking.- Promotion analytics to avoid profit-draining discounts.- Channel strategy that balances online/offline profitability.𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐌𝐚𝐬𝐭𝐞𝐫𝐲A strong commercial strategy fails if your supply chain leaks cash. My supply chain work ensures every cost dollar is justified, and every process is profit-optimized.✅𝑪𝒐𝒔𝒕 𝑪𝒐𝒏𝒕𝒓𝒐𝒍: At Urbn Farm, I slashed logistics costs to 4.8% of spend (vs. industry’s 6-8%) by renegotiating 3PL contracts and implementing cross-docking.✅𝑷𝒓𝒐𝒄𝒖𝒓𝒆𝒎𝒆𝒏𝒕 𝑷𝒐𝒘𝒆𝒓: At International Trade Forum, I improved vendor SLAs to 86% and reduced freight costs by 2%.✅𝑾𝒂𝒔𝒕𝒆 = 𝑳𝒐𝒔𝒕 𝑷𝒓𝒐𝒇𝒊𝒕: Held food waste to 5.5% (vs. 10% industry avg.) through demand planning and markdown strategies.✅𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑩𝒂𝒄𝒌𝒃𝒐𝒏𝒆: Deployed Odoo ERP to automate SKU lifecycle management, cutting fulfillment lead times by 7%.𝗦𝘁𝗮𝘆𝗶𝗻𝗴 𝗔𝗵𝗲𝗮𝗱: 𝗜 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘁𝗵𝗮𝘁 𝗳𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆➡️AI & Automation for pricing, compliance and others, because manual work is the enemy of scale.➡️Led implementations of SAP S/4HANA, Odoo, Microsoft NAV to sync finance, procurement, and ops.➡️Always Learning: MBA (General Management), CSCP, PMP, CIPP certifications and more.
Saudi Arabia
Riyadh
Retail
Category Management, IT Procurement, Procurement Contracts, CIPS, Software Procurement, E-procurement, Materials Management, Product Lifecycle Management, SAP Integrated Business Planning (SAP IBP), Demand Forecasting, Demand Planning, Environmental Solutions, Waste Management, Business Acumen, Financial Literacy, Plant Operations, Stakeholder Management, Lean Processes, Digital Supply Chain, Production Planning
Experience

Entrepreneur
1/2 Mile "Your Neighborhood Store"
Beirut Governorate, Lebanon

Commercial Director
The URBN Farm
Riyadh, Saudi Arabia
• Create the organization chart & hiring plan for the commercial department • Hires and then trains the commercial team “data entry, buyers, pricing, logistics, SFDA and inbound/outbound team” • Build and maintain good relationships with national and international vendors • Ensure supply chain processes meet legal requirements and standards • Lead the GR dept. to issue/renew CR, municipality, civil defense, Saudi Telecom Co., Saudi Electricity Co., Saudi FDA, Saber, Saudi Customs, and other government entities • Teach and then lead the commercial team how to negotiate the prices of the goods, freight, transportation, 3PL, and 4PL • Teach and then lead the commercial team how to negotiate trade/non-trade contracts, rentals, exclusivity, space management, payment term, deliveries, control expiry dates, and rebates • Strength the business relationship between the commercial, marketing, and operation departments by understanding the needs of each area and then delivering the best solution • Review and then adjust the stores' design, layout, BOQ, and MEP with the interior design agency and contractors • Review and then update the initial business plan • Review and then sign the contracts with construction companies • Identify the store department, sub-department, categories, and sub-categories based on the proper planogram to meet customer satisfaction • Identify a proper markup and markdown margin/strategy based on market surveys, customer needs, inventory turns, hero articles Main achievements: • Ensure the construction/joinery phase runs smoothly based on the weekly updated Gantt chart • Ensure the project budget is running perfectly and as per the agreed business plan • Source/purchase all the equipment directly from the source/factory and then ship it to the location as per the plan • Assign/develop Odoo ERP systems such as purchase, WMS, sales cycles • Create the SOPs, KPIs of the commercial department • Develop the e-Commerce cycle based on pull and push strategy

Supply Chain Director
International Trade Forum Ltd
Aley, Mount Lebanon, Lebanon
Lead the team to: • Oversees the daily/weekly workflow and schedules of the department. • Collaborate with finance, sales, operations, and customer service departments. • Works directly with the sales department to determine the most cost-effective distribution solution for goods transportation to customers. The tasks I handle personally: • Hires and trains departmental heads. • Conducts performance evaluations that are timely and constructive. • Build and maintain good relationships with vendors. • Collaborates with the managing director and stakeholders to identify and maintain resources needed to establish and provide an effective supply chain. • Ensure supply chain processes meet legal requirements and standards. • Negotiate prices for goods/deliveries with suppliers, vendors, freight forwarders, and shipping companies. • Identify optimal shipping and transportation routes with attention to the consolidation of warehousing and distribution. • Monitors the performance of suppliers, assessing their ability to meet quality and delivery requirements; identifies and qualifies new suppliers in collaboration with other departments. • Monitors and corrects inventory levels at outside warehouses (3PL) and internally to ensure rotation and maximize working capital. • Works with freight forwards and transportation companies to set the best route and rate (reviews and approves all freight terms and agreements). Main achievements: • Develop and maintain detailed inventories of materials and supplies located in the company, at sites, and in the factory. • Plan and implement the overall supply chain strategy and SOPs. • Develop the ERP system (Microsoft Dynamics NAV). • Determine new supply chain KPIs.

International Logistics Manager & Supply Chain Support
Manama, Bahrain
Nature’s Market is a part of Tamimi Markets Co. Ltd., opened in Bahrain and built under a new concept dedicated to bringing a world-class selection of healthy food and lifestyle products. My main tasks from the establishing (December 2017) until the launching period (June 2018) were to support the government relations dept. to issue all the legalization and authorization, sign the freight and broker contracts, import, clear, store, deliver then merchandise the products. Lately, I have been handling the procurement & logistics process and maintaining products’ availability on the shelves, and ensuring a competitive retail price. Main achievements: • I handled the sourcing, procurement, logistics, and warehousing of 9,000 products line, then merchandised them before opening the first branch. • Keep the stock availability in the warehouses and stores as per many strategies (FEFO, FIFO, fresh, seasonal, safety stock & new trends).

International Logistics Manager & Supply Chain Support
Al Khobar, Eastern, Saudi Arabia
Lead the Team to: • Register Food / Non-Food (animals’ food, cosmetics, vitamins & general merchandise) products in: o Saudi Food and Drug Authority – KSA. o Saudi Standards, Metrology and Quality Organization (SASO) – KSA. o National Health Regulatory Authority (NHRA) – Bahrain. o Ministry of Health (MOH) – Bahrain. • Follow-up to release the shipments from borders: o NHRA, SFDA, MOH, SASO & Saber. • Test & inspect Food / Non-Food shipments in the COO before shipping (as per GSO standard). • Revise the purchase orders, goods distributions, documents, certificates & insurance. • Receive all imported goods and checked product condition, shelf life and count. • Export goods from KSA to worldwide. The tasks I handle personally: • Sign the contracts of brokers, shipping lines, agencies & insurance. • Devise and use fruitful sourcing strategies. • Negotiate the vendors’ contracts, strategies, terms, prices, MT, MOQ, ETA & ETD. • Create a clearance department under Tamimi CR and lead the weekly meeting. • Create the SFDA/MOH/NHRA registration department under Tamimi CR and lead the weekly meeting. • Create a tracking system to follow-up the (Shipping ETD, ETA & Deliveries) and keep the daily follow-up. • Weekly meeting with vendors, shipping agencies, brokers and other departments. • Maintain the process of the products’ speed to the shelf and have competitive prices. • Assign shipments to carriers in the centralized database. • Create an annual budget and develop a comprehensive plan to accomplish company objectives while staying within budget. • Minimize damage and repair costs through careful management and preventative maintenance. • Import, clear and deliver on time all types of equipment (chillers, generators, coffee machines, display refrigerators, freezers, shelves & stands) ordered by the project manager based on the ETA he requires. • Create SOP for a new retail business LAMDA (value store).

Logistics & Procurement Manager
East Vision Trading Est.
Al Khobar, Eastern, Saudi Arabia
• Control sales, inventory, cash flow, AR, AP, Payroll. • Review an income statement, budget & feasibility study. • Release the shipments from (King Fahd Airport, King Khaled Airport, Khafgy border, King Abdulaziz Port, Batha border). • Clear products from Saudi Laboratory & General Department of Weapons & Explosive, Register all the items and follow-up the incoming shipments in Saudi Food & Drug Authority. • Track and report key functional metrics to reduce expenses and improve effectiveness. • Organize the drivers’ schedules per region. • Schedule the pickers and drivers work sheets. • Foresee alterations in the comparative negotiating ability of suppliers and clients. • Receive and follow-up invoices, purchases orders, goods distributions, quotations & inquiries. • Issue Letter of credits, prepare discrepancy & amendment. • Knowledge in using Aramco & Sabic Portal System. Main achievements: • Increases storage density in bins & racks by improving vertical space utilization or bin re-profile as a means to achieve it. • Decreases freight costs through better truck utilization in both full (FTL) and less than truckload (LTL) shipments. • Reduces damage to case picked pallets by eliminating movement in transit.

Logistics & Procurement Manager (Food, Trading & Marble Division)
Al Khobar, Eastern, Saudi Arabia
• Issue Letter of credits, prepare discrepancy & amendment. • Assign and review shipping insurance. • Making sure that all supplier information and records are up to date. • Managing vendors, brokers, 3PL, freight forwarder relationships. • Procurement of the bulk products based on metric tons & private labels. • Assign a new private label and offshore program of the high demand products to each customer based on his standards and specifications. • Follow-up the distribution to the national customers. • Release shipments from all the borders in Saudi Arabia. • Saudi Lab. (clear products) & translate all the Arabic labels for the new lines. • Review invoices, purchase orders, quotations, inquiries, statements, expenses sheets, sales reports, payroll & follow-up inventory operations.

Senior Buyer (Food, Trading & Marble Division)
Al Khobar, Eastern, Saudi Arabia
• Developing an effective and accurate system for monitoring purchase orders. • Delivering a weekly purchase order report to managers that indicate the invoice number for all closed orders. • Working within the management team to ensure that all deliveries satisfy the assigned orders and report any back ordered or missing products. • Update inventory and ensure that stock levels are kept at appropriate levels. • Assisting the Purchase Manager with maintaining inventory levels regularly. • Effectively communicating with the other dept. to ensure all orders are accurate. • Negotiate terms of agreements to achieve the best deal for our company.

Admin/Buyer (Food Division)
Al Khobar, Eastern, Saudi Arabia
• Discover and purchase new products and check the quality. • Ensure the timely delivery of products with the contracts of purchase. • Monitor stock levels and make plans for buying within budget. • Attend events and exhibitions to remain up-to-date with the market’s trends. • Articles creation; create purchase orders in the Peachtree ERP system.
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