Mohammad Al Qudsi

• Managing and developing SABIC branding visuals by shaping and maintaining the brand image, positioning, and overall goals and objectives that will lead to increase brand awareness and value globally. • Making sure to create strong and consistent visual communications, including brand visual elements such as brand guidelines that reflect the brand value and attributes to ensure they are cohesive across various channels. • Oversee the day-to-day brand presence internally and externally such as social media, advertising campaigns, and other collateral materials. • Play an important role in connecting and working closely with various departments including Branding, Global Communication, Event and Exhibitions, Business Units and Functions to help achieve the department KPI. • Support brand strategies and operations by conducting brand workshops for existing and new joining employees regionally and globally also external vendors and taking the lead in designing and overseeing annual and big projects such as the global brand campaign, Formula E sponsorship, and other conferences and events. • Review, troubleshoot, and provide feedback to creative teams to ensure visual communication and brand standards are met. • Developed Exhibition, Merchandise, and Sponsorship Guidelines to help maintain the image of the company and to create more brand recognition. • Developed Facility Branding Guide and Tool Kit to create a consistent brand experience and work atmosphere in all the company facilities. • Developed SABIC Brand Space to provide Brand Assets and templates to employees and external vendors that will help keep consistency when working on communication piece to maintain the brand look and feel. • Developed way-finding system to be applied across the affiliates, companies, manufactures and sales offices around the globe to help create an (easy to navigate) site visits from clients or employees.

• Collaborating with clients and internal stakeholders to understand the project requirements and objectives. • Leading a team of designers and artists, providing guidance and feedback throughout the project’s lifecycle. • Developing brand strategies for the company advertising and brand activation campaigns. • Coordinating with other departments, such as marketing or production, to ensure seamless execution of projects. • Managing and prioritizing multiple projects simultaneously, while meeting deadlines and maintaining high standards of quality. • Presenting concepts and proposals to clients or stakeholders, and effectively communicating the design rationale. • Gathering customer feedback and data to improve brand and customer experience. • Giving direction for product packaging, web design, marketing copy, advertisements and visuals communications.

• Assist in development and refinement of uniform graphic standards and visual brand strategies. • Meeting clients and account managers to discuss the business objectives and requirements of the new and ongoing projects. • Supervise and lead the graphic designing team, Trained, supervised and art-directed junior designers. • Interpreting the client’s business needs and developing a concept to suit their purpose. • Performed lead role in the design and production of print, identity, packaging, multimedia, web design and web applications and Maintained production schedules and deadlines. • Manage and enhance a company’s brand or reputation in the public’s eye. • Brought new business to the organization and helped sell current portfolio of work to prospective customers.