Mohamed Fouad

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok has offices in Beijing, Berlin, Jakarta, London, Los Angeles,Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, Dubai and Tokyo. In 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android.

- Planning & developing ATL & BTL campaigns. - Prepare commercial guidelines and policies in line with the approved investment master plan. - Nurture relationships with existing media vendors and negotiate the best media deals in-line with the annual buying strategy. - Plan, negotiate and buy traditional and online media including Print, Radio, TV, direct mail, email, display/banner, mobile, in mall activation, Airport activations & OOH across UAE, GCC, London, India, Africa, Pakistan, and Hong Kong. - Responsible for all aspects of marketing projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures - Managing Production Jobs - TV Commercials, Radio Production, Printing of Collateral, Brochures & Large Formats, 3D Models, Exhibition Stands, Events management. - Master the media operation process, understand the characteristics of various types of media and advantages and disadvantages (such as TV, print, outdoor, network, mobile new media, etc.) - Continuously analyze and optimize media buys and campaigns against KPIs (CPM, CPC, CPL, CPA, CPS, etc.) in order to optimize ROI. - Oversee the budget allocation process for media and fees across all media platforms; accurately project costs and anticipate the financial results of plan revisions. - Produce valuable and engaging content for websites, social media platforms, press releases, print, etc.  Organized & participated in the launching of “TRUMP International Golf Club” with an exclusive private event at the Golf course with VIP dignitaries and special invitees Eric Trump, Trump Jr.

[ Biscuits & Snacks ] - Responsible for different brands (Glenda, Amara) 5 countries including KSA, UAE, Yemen, Oman. - Lead business cross-functional teams to develop business plans, executing projects & guide initiatives that support short and long-term business strategy. - Develop & overlook execution of annual marketing plans & budget to achieve desired market share & gross margins while investing intelligently in creating brand awareness & trial in core markets. - Manage NPD platform through cross-functional team to initiate, drive product & packaging development & innovations as part of a strategic profitable business for our own brands & private label. - Do the development of mid to long-term business vision and strategies based on deep consumer, competition and trade understanding leveraging extensive qualitative and quantitative research. - Manage the development and implementation of annual marketing and trade plans that are resulting in continuous penetration and share gain. Plans include traditional and digital media mix, PR, direct to consumer activities like POME, in-store, trade fundamentals (distribution, pricing/promotion). - Master key discussions and alignment with global and country top-management as well as with country delivery teams on all key strategies, activation plans ensuring full collaboration. - Conducting periodic Sales and Transactions analysis on brands performance. - Conducting strategic reports on growth opportunities. - Managed media planning & buying - Managed all the company's events and exhibitions from proposal, logistics, on-site operations till delivery - Negotiated with media channels and publication houses to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising.

End to End handling project “Definitely Dubai” (mobile app) from concept to launch in association with DTCM (Department of Tourism & Commerce Marketing); - Definitely Dubai is a comprehensive mobile app for tourists & residents including sightseeing, restaurants, hotels, fashion, healthcare, events, entertainment, and activities