Mohamed El-Shazly

Develop and execute comprehensive digital marketing strategies to elevate brand presence and engagement across all platforms. Manage Google Ads and Meta Ads campaigns, ensuring optimized performance and maximum return on investment (ROI). Lead the e-commerce operations, including product catalog management, pricing, and customer order fulfillment. Supervise the content creation process — social media posts, video reels, and motion graphics — aligned with brand identity. Coordinate with creative and technical teams to ensure seamless execution of campaigns and promotional offers. Analyze sales and marketing data to identify insights, trends, and areas for optimization. Oversee online customer experience and improve the digital purchase journey to boost conversions. Develop and launch seasonal campaigns (National Day, Ramadan, Summer Collections, etc.) to increase visibility and sales. Collaborate with management and external partners to align marketing activities with business objectives. Prepare detailed monthly performance reports covering digital campaigns and e-commerce KPIs.

• Conduct market research to identify customer trends, competitor offers and demographic data. • Communicate with creative teams to come up with brand ideas, graphic designs, promotional materials and ad copy. • Discover effective marketing and promotion channels including social media platforms. • Investigate the performance of the company's marketing campaigns and strategies by evaluating key performance metrics • Create innovative marketing campaigns based on strong data and provide recommendations to management by publishing and interacting with them. • Manage advertising accounts (Facebook - Instagram - TikTok - Snapchat - X) • Create graphic designs and motion video for social media platforms • Assist in marketing activities by offering expertise in specific areas such as event planning, advertising, optimization and content development • Work on official government platforms: such as Qawa platform, Muqeem platform and E'temad platform

• Made New Deals with the other companies to E-Commerce Platform. • Studying the market and determining the key trading market players/ sellers which we will consider as benchmark. • Developing the database of the products that we might work with and determining the suitable selling prices. • Developing the Ecommerce business resources • Developing the partnerships with potential customers / partners and suppliers. • Maximizing business opportunities within designated accounts to achieve monthly and annual revenue targets. • Plan and execute overall trading strategy for beauty bounty, including the product and pricing strategy to deliver sustainable growth. • Very well connected to the market

Communicating with Category supervisors/managers to grasp future activities (promotions, new launches) Manage daily online orders & shipping cycle end to end Shuttling stocks between branches to fulfill orders Setting orders priorities and assigning orders to branches & couriers Handles cancellations & returns and Cooperate with different departments Handling shipping 3rd parties & Maintain schedule of operations Maintain online shop staff weekly schedule Maintain Delivery staff weekly schedule

Bachelor's degree in business administration, marketing, or a related field. 5+ years of experience in sales, with at least 2 years in a senior sales role. Proven track record of success in meeting or exceeding sales goals. Strong leadership and mentoring skills. Excellent communication and negotiation skills. Knowledge of the sales process and the industry in which they work. Ability to develop and implement sales strategies. Ability to manage a sales pipeline and track sales data.

As an ambassador for your brand, you will be demonstrating and recommending premium products. Support customers find the products that meet their needs. Suggest products, explaining how products work, and demonstrate how to use products. Monitor stock on shelves, and organize sales areas.

Prepared financial reports and analyzed data for strategic decision-making. Managed digital marketing campaigns and analyzed their performance using marketing tools. Collaborated with different departments to integrate financial data with marketing strategies to optimize ROI.

Preparing financial reports and ensuring their accuracy in accordance with accounting standards. Reviewing financial transactions to ensure compliance with regulations and laws. Collaborating with different departments to enhance financial performance and make strategic decisions.