Mohamed Dabeel
Director of Operations & Project Director @ SWAVES Sharjah
About
I am a senior leisure and entertainment operations leader currently serving as the Head of Department and Director of Projects, Operations & Business Development (Multi-SBU Leadership) at Sharjah Golf & Shooting Club. With 23+ years of experience in building, managing and scaling Family Entertainment Centres (FECs), themed attractions and immersive gaming environments across the UAE, Qatar and the wider GCC, I specialise in turning concept-stage ideas into operationally viable and commercially successful destinations. In my present role, I lead the strategic development, operational governance and commercial performance of multiple entertainment business units, including: • SWAVES Indoor Surfing (Sharjah) – Indoor surf simulation and experiential leisure venue (pre-opening leadership and launch direction). • Operation Level Up (Dubai) – Immersive, storyline-led battle and adventure FEC experiences incorporating SFX/DMX and interactive play zones. • Escapology Escape Games (US Franchise – Sharjah) – Franchise acquisition, localisation, themed room design, operational model build-out and team capability leadership. • Sharjah Paintball Park – One of the region’s most established tactical sports and corporate event venues, under my continuous leadership since 2006. Complementing this, I worked as Senior Business Development Specialist & Project Director with Al Thani Companies Group (2016–2024), contributing to large-scale cultural and entertainment investment programmes, including the Qariah Cultural Village master development in Qatar. This expanded my expertise in feasibility analysis, investor and consultant alignment, masterplanning oversight, commercial modelling and executive stakeholder engagement. My leadership approach is grounded in: • Strategic foresight and commercial clarity • Structured operational planning and scalable systems • Team development and performance empowerment • Guest-experience thinking and repeat visitation strategy I collaborate closely with owners, investors, advisory boards, franchise partners and regulatory authorities to deliver leisure environments that are sustainable, safe, profitable and memorable. I welcome conversations related to entertainment project development, SBU scaling, operational optimisation, FEC brand expansion and leisure investment strategy.
United Arab Emirates
Dubai
Sports
Marketing Strategy, International Sales, Organizational Development, Target Market Selling, Market Research, Feasibility Studies, Escape Game , Employee Training, Operations Training, Game Master , Quality Management, 3D Modeling, Game Development, Escape Games Development , Immersive Gaming Development , Shooting Game Development , Adventure Game Development , Laser Tag Game Development , DMX & SFX , Team Building Facilitation
Experience

Director of Operations & Project Director
Sharjah
In my role as Director of Operations and Project Head, I spearheaded the creation of the largest indoor surfing facility, integrating a unique tropical oasis theme. I conducted thorough feasibility analyses and coordinated construction efforts, ensuring timely project delivery. My leadership fostered a multidisciplinary team environment, while my marketing strategies successfully engaged the community, leading to a strong customer base. • Led the development of the largest indoor surfing attraction, featuring a triple lane surfing machine and various amenities. • Conducted feasibility analysis and market research to ensure project viability and funding. • Oversaw design construction and coordinated with contractors, ensuring the timely delivery of all components. • Spearhead the comprehensive coordination of daily facility functions to ensure exceptional visitor experiences and operational efficiency • Strategically deploy personnel resources, create sophisticated scheduling systems, and optimize staffing allocations across all departmental units • Establish, implement, and continuously refine rigorous operational standards alongside comprehensive safety protocols that exceed industry benchmarks • Champion and direct strategic facility expansion initiatives and infrastructural improvement programs from conceptualization through implementation • Provide executive oversight for the integration of cutting-edge attraction technologies, managing the complete lifecycle from initial feasibility studies to successful deployment

Director of Operations & Business Development
Dubai, United Arab Emirates
Fully developed an innovative indoor FEC franchise model that captivates guests of all ages. Responsible for creating immersive attractions and integrating technologies like 3D character as role model and brand ambassador for Mission briefing, Game introduction, Safety Briefing which significantly enhanced the overall guest experience. My operational leadership ensured that the center consistently delivered high-quality entertainment, garnering excellent reviews for corporate events and has become viral attraction for birthday parties for kids with great google reviews. Core Attractions: Immersive Paintball | Zombie Laser Tag | Target Shooting | Tactical Shooting | Glow Archery | Terminal 6 Adventure | Mafia Escape Room | Zombie Escape Room | Immersive Dodge Ball Game | Birthday Party | Proshop | Cafe. Major Role and Contributions: 1. Concept Development: Mohamed invented and created the FEC franchise model, focusing on immersive attractions that provide a one-of-a-kind experience. 2. Brand Creation and Theming: He was responsible for the entire brand development process, ensuring that the theming of the center aligned with the immersive gaming experience. 3. Game Development: Design and development of various attractions, including immersive paintball games with themed missions, laser tag, escape games, glow archery, tactical shooting, and immersive dodgeball. 4. Technical Integration: Incorporated advanced technologies such as SFX and DMX to create dynamic and immersive environments that enhance the gaming experience. 5. Guest Experience Focus: The project has received excellent reviews from guests, particularly for its suitability for corporate events, team-building activities, and birthday parties. 6. Operational Leadership: Overseeing all operational aspects of the FEC, ensuring that the attractions functioned seamlessly and consistently delivered high-quality guest experiences. I have successfully created a premier indoor FEC industry.

Project Specialist & Director of Business Operations
Sharjah Emirate, United Arab Emirates
In my role at Escapology, I played a crucial part in introducing the popular escape game franchise to Sharjah, UAE. My responsibilities included overseeing the operational setup and ensuring the brand's immersive experience resonated with the local audience. Through strategic planning and collaboration, I contributed significantly to the successful establishment of this innovative entertainment concept. 1. Market Analysis and Evaluation: I conducted an extensive study of the escape game industry, examining Escapology's performance and potential to resonate with the UAE audience. 2. Franchise Acquisition and Negotiation: Recognizing Escapology's value, I traveled to Orlando and negotiated to secure the direct franchise rights for the UAE market. 3. Game Development and Localization: Under my leadership, the Escapology team in Sharjah developed four unique escape game experiences tailored to the local market. 4. Training and Knowledge Transfer: I facilitated the training of the Escapology Sharjah team by sending them to the US for comprehensive hands-on training. 5. Operational Management and Collaboration: Overseeing the Escapology franchise operations in Sharjah, ensuring smooth escape game operations. Through my strategic vision and expertise, the Escapology franchise in Sharjah has become a popular destination, offering a unique and immersive entertainment option in the region.

Director of Operations & Business Development
Sharjah
From 2006 till date Dabeel has marked excellence in various projects with Sharjah Golf & Shooting Club and Al Thani Companies Group (ACG) Dabeel has started his consultancy journey by introducing the biggest Paintball Park in the region and has headed many entertainments project from planning to execution and successful project management and delivery with the great support of H.E. Sheikh Mohamed Bin Abdullah Al Thani. Mohamed Dabeel has skilled in the use of global best practices, who has, over the two decades of experience in the middle east and represented Owners and stake holders in handling various executing mega projects. Projects includes Battle Theme Parks, Adventure Parks, Shooting Games, Escape games, laser tag, Zombie haunted experience, Sports arenas, family entertainment centers (FEC) retail, shopping, Team building, corporate events, Surfing attraction venues, Outdoor events and other entertainment activations. Mohamed Dabeel has led and managed ‘hands-on’ full “project development life-cycles” that includes Project feasibility, Costing Strategic Planning, Design, Procurement, Construction and Close-out. His primary strengths lie in creating new ideas in entertainment Project Development and Project Management. On most of his projects, Dabeel has taken the lead in setting up immersive gaming and sports experience. MAJOR DUTIES: Heading Operations |Resource Allocation |Quality Control | Stakeholder Communication |Risk Management | Project Lifecycle | Strategic Planning: Budget |Timeline Development |Team Leadership | Performance Tracking | Market Research | Proposal Development |Networking |Strategic Partnerships | Innovative Solutions. MAJOR PROJECTS : Sharjah Paintball Park | Escapology |Airsoft Gun Shop | Football Multi Sports Arena |Shooting Zone Global Village 8 seasons |Adventure Park | Zombie Apocalypse Park |Operations Level Up Indoor FEC | SWAVES Indoor Surfing |Qatar Global Village | Riyad Season Shooting Games | Winter Garden Riyadh.

Senior Business Development Specialist
Al Thani Companies Group
Sharjah Emirate, United Arab Emirates
In my role at Al Thani Companies Group, I contributed significantly to the Global Village project in Qatar, focusing on creating a vibrant cultural hub. I conducted in-depth research, managed consultant assignments, and assessed project feasibility. My efforts in introducing innovative business ideas and leading recruitment were crucial in shaping the visitor experience. Major Role: Project Management |Resource Allocation | Quality Control | Stakeholder Communication |Risk Management | Strategic Planning |Team Leadership | Performance Tracking | Market Research | Proposal Development |Strategic Partnerships | Innovative Solutions. • Oversaw the Qariah Global Village project, ensuring alignment with vision and timeline. • Led the consultant selection process, engaging experts in architecture and event management. • Acted as the primary client representative, facilitating communication and addressing stakeholder concerns. • Developed innovative attractions and revenue generation strategies to enhance visitor engagement.

Manager of Operations
Sharjah, Sharjah Emirate, United Arab Emirates
Mohamed Dabeel played a transformative role in shaping the paintball landscape in the UAE. He successfully introduced innovative concepts such as Speedball , Indoor Paintball, Airsoft, Proshop, Bubble soccer & Archery Tag. Job Role 1. Daily Operations Management: Overseeing the daily functions of the paintball facility to ensure smooth and efficient activities. 2. Staff Training and Oversight: Leading and training the operational team to provide exceptional customer service and adhere to safety standards. 3. Sales & Events Teams: Formed a sales and events department to increase the revenue models. 4. Safety Standards Implementation: Developing and enforcing comprehensive safety. 5. Events Management: Organizing and managing paintball events. 6. Team-Building: Creating engaging initiatives that utilize paintball for fostering teamwork and collaboration. 7. Clients Handling: Working with clients to customize team-building programs. 8. Activity Facilitation: Leading team-building exercises with many offerings. 9. Business Development: Created new products increase the revenue models. 10. Client Relationship: Building and maintaining strong relationships with corporate clients to encourage repeat business and referrals. Achievements 1. Speedball Games: He enhanced the local scene with competitive Speedball. 2. Speedball Tournament: He established the first tournament with international standards, supported by major leagues. 3. Region’s 1st Indoor Battle Field: Created an indoor paintball field themed as London City. 4. Airsoft and Paintball Gun Shop: Opened the region's first dedicated shop. 5. Bubble Soccer: Introduced bubble soccer game to Sharjah Paintball Park attraction offering. 6. Archery Tag: Added archery tag, blending archery and dodgeball. 7. Team Building Events: Developed team-building games and corporate events to promote collaboration. These innovations positioned the park as a leading destination for entertainment industry in the UAE

Manager
Dubai, United Arab Emirates
As the Paintball Operations Manager at Pursuit Games in Dubai, I played a pivotal role in overseeing the daily operations of the facility, ensuring that we maintained a dynamic and engaging environment for all participants. My responsibilities included managing comprehensive staff training programs designed to enhance team performance and elevate customer service standards, ultimately creating a welcoming and enjoyable atmosphere for every guest. I took the lead in enforcing rigorous safety standards, implementing protocols that prioritized the well-being of all players. This involved conducting regular safety briefings and thorough equipment inspections to ensure everything was in optimal condition. Additionally, I organized a wide range of paintball events, meticulously planning all logistical elements to guarantee that each aspect of the participant experience was executed flawlessly and enjoyed by all. A significant portion of my role focused on designing and implementing customized team-building programs tailored specifically to meet the unique objectives of our clients. These programs were crafted to foster collaboration and enhance communication among participants, promoting teamwork and camaraderie in a fun and engaging setting. By taking the time to understand each client’s individual needs and goals, I was able to create an environment that encouraged both personal and professional development through exciting paintball activities.
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