Mohamed Sobhy EL-Morshady

• develop and refine the brand portfolio aligned with the marketing strategy. • Define brand objectives (e.g.: increase market share in the Market) • Select focus brands for priority consumer segments. • Recommend brand (or SKU) launch / removal. • Contribute to the overall marketing strategy and plan by integrating the consumer & customer segment strategies and the Trade Marketing & Distribution strategies into the brand strategy. • Coordinate the development and execution of all annual brand plans, ensuring that: • Allocation of brand objectives in line with portfolio definitions • High level set of programmers are defined for each brand in line with its agreed role in the brand portfolio. • Champion innovation in products and processes to achieve competitive advantage. • Actively contribute to corporate and brand advocacy • Ensure product quality issues are monitored and resolved effectively and consistently.

• Develop and refine the route to market strategy. • Distribution structure / model, resources and budget requirements, trading terms, credit risk and customer pricing guidelines • Develop and refine the trade coverage plan. • Contribute to the overall marketing strategy and plan by integrating the brand & consumer segment strategies into the trade marketing & distribution strategy. • Manage the implementation of brand programs within POS based on consumer and customer segments requirements. • Manage the development and implementation of trade programs for customer segments by key accounts. • Coordinate the development of regional demand planning by trade area. • Ensure trading terms and conditions are fair to all customers and reward performance in order that investment is directed at enhancing brand value and profitability. • Ensure effectiveness & efficiency of secondary supply chain. • Ensure that objectives in terms of availability, visibility, volume, margin, quality.

• Develop and refine the route to market strategy: • Distribution structure / model, resources and budget requirements, trading terms, credit risk and customer pricing guidelines • Develop and refine the trade coverage plan • Contribute to the overall marketing strategy and plan by integrating the brand & consumer segment strategies into the trade marketing & distribution strategy. • Manage the implementation of brand programs within POS based on consumer and customer segment requirement. • Manage the development and implementation of trade programs for customer segments and key accounts • Coordinate she development of regional demand planning by trade area • Ensure trading terms and conditions are fair to all customers and reward performance in order that investment is directed at enhancing brand value and profitability. • Ensure effectiveness & efficiency of secondary supply chain • Ensure that objectives in terms of availability, visibility, volume, margin, quality.

• Manage the sales team to achieve the objective and effective distribution of products. • Manage and monitor balances with agents. • Help agents to achieve the target by following the major customers within each region. • The pursuit of the target every week and what has implemented and the rest on the time • Follow up the competitor's activity in all areas. • Keep track of payment of incentives and all trade loyalty programs. • Achieve Trade Marketing and distribution Key measures targets. • Contribute to an effective Function Leadership team. • Filed Force Mangers development. • Target must be communicated & documented on weekly & monthly meeting. • Build relations and engage key trade partners and leverage relationship to (ensure favourable/ preferred status) • Implement the new retail classification by class, channel & sub-channel. • Implementing the volume targets by week and link it to the cycle targets and incentive of Sales Vans and line managers.

• Mange All Canal distributor and Managed Indebtedness in sharkia • Team building activities. • Feedback & Or the job training to all the team • Engage Direct reports in business planning with an eye on full integration of the marketing team

• Build strengths relationship with top weighted outlets • Increased the area visibility from by using (MARINA) & Shelf space • Increased my Volumes contribution from the area.