Mohamed Shehata

- Spearhead the creation and development of the Math Entertainment brand, including visual identity, brand guidelines, and positioning within the Saudi entertainment and events industry. - Direct the design, launch, and management of the company website and digital presence, ensuring alignment with brand strategy and client engagement objectives. - Lead the development of all marketing and communications materials, from corporate profiles to event pitch decks, establishing a strong and consistent brand voice. - Build and manage a comprehensive event execution infrastructure, including the establishment and development of factory facilities to deliver large-scale event and exhibition projects in-house. - Provide strategic leadership and long-term vision, shaping business direction, growth opportunities, and market positioning in a rapidly evolving industry. - Establish and lead sales, operations, and management teams, implementing performance structures, KPIs, and professional development programs to ensure excellence at every level. - Oversee financial performance and governance, including budgeting, billing, collections, and risk management, to safeguard business continuity and profitability. - Direct client acceptance and retention strategies, maintaining strict quality control across all services, and ensuring client satisfaction on high-profile projects. - Champion talent development and mentorship, nurturing future leaders, maintaining a collaborative team culture, and resolving conflicts effectively to preserve organizational strength.

- Provided strategic leadership and vision, driving the company’s growth and expansion in the events and exhibitions industry. - Built and managed high-performing sales, operations, and management teams, ensuring alignment with company goals. - Oversaw financial performance, including budgeting, billing, collections, and risk management. - Directed client acceptance and retention strategies, ensuring quality control across all services. - Led the management and development of the company’s factory facilities, enhancing in-house production capabilities for large-scale events and exhibition projects. - Developed and implemented personnel policies, leading recruitment, retention, and employee engagement. - Actively mentored partners and future leaders, fostering a collaborative culture and addressing performance issues effectively. - Guided decision-making on insurance, benefits, and company-wide risk management. - Stayed ahead of industry trends by attending global trade shows and exhibitions, bringing innovative practices to the business.

- Developed and secured new business opportunities by establishing strong relationships with local and international clients. - Led local and international sales operations, driving revenue growth and expanding market presence. - Successfully implemented international projects in collaboration with global exhibition companies, managing the full cycle from project quotations and production details to on-site delivery. - Built strategic partnerships by opening new cooperation opportunities with display solutions providers. - Strengthened the company’s global presence by upgrading business networks and securing memberships in international exhibitions, associations, and federations. - Directed brand development initiatives, including social media strategy and the enhancement of the company’s website and digital database.

- Successfully achieved sales targets while managing and supervising the full project lifecycle, from briefing the design team and coordinating production to overseeing the on-site experience and final delivery. - Developed strong expertise in working with both local and international clients, providing tailored solutions across exhibitions, events, interiors, environmental and branding solutions, campaigns, kiosks, and POS activations. - Gained extensive experience in organizing and executing both local and international exhibitions, ensuring seamless planning and delivery. - Built strong knowledge and networks with international display solution providers, integrating innovative products into projects. - Cultivated international relations and partnerships with sister companies and global collaborators through industry organizations such as IFES. Managed international projects end-to-end, including quotation requests, production oversight, on-site delivery, and billing processes.

- Managed inbound and outbound sales calls, promoting products and services to prospective and existing clients. - Provided exceptional customer support, resolving inquiries and ensuring client satisfaction. - Maintained accurate records of client interactions and sales activities. Achieved individual and team sales targets through effective communication and relationship-building.