Mohamed Salah Farrag

Helping Small and Medium businesses to: Create strategies. Organizational restructuring. Build business model. Develop sales plan and follow up to achieve it. Set vision, mission and values. Business development and search for new Joint ventures, partners, products, markets and sales channels Sales teams Training. Expertly managed sales lifecycles, from lead generation through to contract negotiations and closings. Fostered customer loyalty and consistent investment by building positive and productive relationships. Coached team to build client relationships and exceed sales targets. Drew on the understanding of key markets to push the development of business strategies. Unearthed novel techniques to help increase market penetration, leading to higher sales. Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results. Aligned team activities towards ambitious growth plans to achieve impressive, lasting results.

Managed, led and developed business with pro table revenue turnover of 6 Billion EP Developed organization structure, Strategies, Products, Markets and even employees Organized and implemented company analytics data tracking campaigns to maximize sales and marketing effectiveness Conducted continuous research for new markets, products, partnerships and joint ventures that helped the company develop and achieve its strategy. Collaborated in re-creating a new organizational structure and redistributing tasks and job descriptions for everyone in the commercial sector. Evaluated and trained all sales teams 360+. Increased current customer base to maintain position as a market leader. Supported business strategy and conducted business development activities for Sales and Marketing management teams in different customer segments Developed personal customer relationships with prospective accounts to seize opportunities Ensured creation and implementation of strategy designed to grow business Coordinated development of key performance goals for functions and direct reports Ensured the development of tactical programs to pursue targeted goals and objectives. Developed targeted sales territory plans, boosting Egypt sales by 40%. Led planning, development and implementation of business development strategies, growing revenue on average 20% per 6 months. Supervised, mentored and managed sales team of 360+ to close deals worth 6 Billion LE. Facilitated strategic decision-making, performing thorough market research to identify and quantify opportunities and threats. Collaborated with internal and external stakeholders, communicating and meeting contract requirements. Identified business growth areas, and analysed market and resource data. Devised clear strategy for customer engagement, operational delivery and commercial excellence. Performed data analysis, segmentation and predictive modelling, driving customer retention and sales renewal

• Managed and led a business operation with a revenue turnover of 240 to 600 Million LE. • Led sales headcount of 230 across 1 branch direct selling and 16 agents nationwide. • Structured a Sales organization with 7 direct subordinates consisting of (Export Manager, NSM, and 5 RSM). • Established and maintained close and professional work relations to promote Dairy land values and reputation in its markets and with all staff, customers, distributors, partners and regulatory/official bodies. • Accomplished the following: strong company results, turning business performance around in one year after joining the company conglomerate such as: Top volume achievement and +300% revenue growth in one year. Revisited RTM to drive out inefficiencies and improve distribution performance. Profitability objectives were achieved despite the tough country's political/economic situation. Lead cost-cutting initiatives across the board to achieve maximum profitability levels. work effectively in teams and leverage cross-functional experience to drive business goals, the outcomes that support this, and values in the business.

Managed and led business operations with Revenue turnover of 1.2 Billion SR Responsible for key accounts sales, Van sales and food chains sector. Established Van sector in Kingdom of Saudi Arabia. Determined annual unit and gross-pro t plans by implementing marketing strategies; analyzing trends and results Established sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and pro t for existing and new products Implemented national sales programs by developing eld sales action plans Maintained sales volume, product mix, and sold price by keeping current with supply and demand, changing trends, economic indicators, and competitors Established and adjusted selling prices by monitoring costs, competition, and supply and demand Completed national sales operational requirements by scheduling and assigning employees and following up on work results Maintained national sales staff by recruiting, selecting, orienting, and training employees Maintained national sales staff job results by counselled and disciplining employees; planning, Monitoring, and appraising job results Maintained professional and technical knowledge by attending educational workshops; Reviewing professional publications; Establishing personal networks; participating in professional societies Contributed to team effort by accomplishing related results as needed. Instilled culture of achievement development within Sales team. Consistently met KSA sales targets, achieving 120%. Analysed sales to identify top-performing products. Monitored sales team performance, providing effective training to help reach revenue and profit targets. Increased profitability by developing pipelines using multiple marketing channels and sales strategies. Developed new ideas and thought creatively to grow business and enhance profitability and revenue.

• Managed and led a business operation with a revenue turnover from 400 to 730 Million LE. • Responsible for managing 5 branches and sixteen agencies covering the entire country through a sales team of six regional managers, forty sales supervisors and one hundred and eighty sales representatives• • Provided leadership to the day-to-day operations of the sales department, while maintaining focus on the company's strategic goals. • Reported to the Managing Director/GM • Analyzed sales statistics to determine business growth potential. • Established performance goals for all sales department employees, and monitored performance continually. • Oversaw all hiring, training and Øring of personnel involved in Sales. • Developed and participated with the Senior Staff, in the development of a strategic Marketing Plan for the Company. • Directed department(s) to achieve objectives established in the Company's Strategic Plan. • Coordinated sales operations with all other departments/divisions of the company. • Developed, maintained and improved business relations with all customers of the Company. • Sought out and targeted new customers and new sales opportunities and initiated action plans to approach and secure new business for the Company. • Senior responsibility for all Trade Accounts Receivables

• Founder of Retail sector in pasta sector. • Responsible for All channels 40% of total Business. • Leading a team consisting of 6 Unit Managers • Increased customer bases by 30%. • Reduced credit sales from 100 % to 35%. • Securied, verified and collected 50% of old credits. • Initiated and developed a distributor's model and program. • Established and implemented a transparent trade discount policy. • gained 45% in semolina pasta (ITALIANO) market share in one year. Analysed sales to identify top-performing products. Created and directed sales team training and development programmes. Collected customer and market feedback and reported information to company leadership. Created conference and event business plans, motivating and encouraging contributions from sales team.

Mini MBA at management, marketing, hr, finance, quality management,

BSc. Commerce, Faculty of Commerce, Mansoura University (2003-2004), Mansoura, Egypt.