Mohamed Rabee

Nutraceutical & Nutrition Category Manager with hands-on experience in developing, managing, and scaling vitamin, mineral, supplement, and sports nutrition categories within a leading pharmacy retail environment. In my current role, I lead end-to-end category management activities, including product development, range planning, supplier negotiations, pricing strategy, and commercial deal structuring. I work closely with manufacturers, importers, and key principals to source innovative products, evaluate samples, benchmark costs, and ensure competitive positioning aligned with market trends and consumer demand. My responsibilities also include driving category performance through data-driven decision-making, demand forecasting, inventory optimization, and sell-through analysis, while collaborating cross-functionally with merchandising, supply chain, marketing, and operations teams to deliver sustainable growth. With strong market knowledge in nutraceuticals, VMS (Vitamins, Minerals & Supplements), and sports nutrition, I focus on building high-performing portfolios that balance commercial objectives, customer needs, and regulatory requirements within the UAE and the entire GCC retail market.

As an Assistant Category Manager at Dr. Nutrition, I support the end-to-end management of nutraceutical and nutrition categories, contributing to product selection, commercial performance, and day-to-day category operations within a fast-paced retail environment. My role involves working closely with category managers, suppliers, and internal teams to support product sourcing, range development, and pricing activities. I assist in evaluating new products and samples, comparing costs, monitoring market trends, and ensuring the category remains competitive and aligned with customer demand. I am actively involved in sales analysis, demand forecasting, and inventory tracking to support availability, reduce stock risks, and improve sell-through performance. In addition, I collaborate with merchandising, supply chain, and marketing teams to support promotions, launches, and in-store execution. With a strong foundation in sales techniques and customer-focused thinking, I bring hands-on experience in supplier communication, negotiation support, and data-driven decision-making. My focus is on building scalable, high-performing nutrition categories while continuously developing my expertise in VMS (Vitamins, Minerals & Supplements) and sports nutrition within the GCC retail market.

Study the growth, reproduction, and metabolism of microorganisms. Identify and classify microorganisms. Investigate the role of microorganisms in disease. Develop new antibiotics and other antimicrobial drugs. Study the effects of pollution on microorganisms. Use microorganisms to clean up contaminated soil and water. Develop new products from microorganisms, such as biofuels and enzymes. Microbiologists play an important role in protecting human health and the environment