Mohamed Marie

Deputy CEO – Leading Retail Pharmacy Expansion & Operations and Building the Future of Pharmacy Retail in KSA | Aster Arabia

Leading the category management for Mom & Baby Business unit (~2.5 B Annual business). Head of Category management Business development

Head of Commercial Business Development, Dec 2018 – Present Merchandize Planning Head and Category Management Trainer, Nov 2015 to Dec 2018 As the Retail Business Development Leader, I efficiently drive the major business transformation and market positioning elevation to become a breakthrough market pharmacy outlet. By leveraging shop space and merchandize planning skills, I successfully designed and implemented an effective merchandize display leading to an annual turnover of SAR 8,800M. A few of my most notable accomplishments are listed below: · Drove the major business transformation into the highest-level pharmacy outlet to maximize ROI and higher client engagement. · Initiated and established the strategic category planning concept in partnership with AT-Kearney Consultancy to accelerate the company’s growth and to become a market leader with new stores outside KSA. · Established a comprehensive governance framework to achieve the IPO certification. · Elevated category management function capabilities by setting up the merchandise planning and space management functions. · Streamlined the overall business processes by implementing retail Oracle systems. · Lead the commercial aspects of the first Nahdi store expansion into Dubai by leveraging strategic planning and business development skills. · Played an instrumental role from a commercial aspect in setting up the largest automated warehouse in the Gulf to optimize inventory management function. · Initiated and ran a product assortment refreshment process leading to significant increase in STO and ROS. · Contribute to an Omni-channel distribution strategy to achieve 100% sales increase of the top product line. · Established the macro and micro space planning strategy to roll across all pharmaceutical stores leading to two months time reduction in opening a new store. · Led and upskilled over 30 category and marketing managers in category management.

Spearheaded the overall business operational functions across the business unit to strengthen market positioning and to drive incremental revenue growth. Oversaw a team of four category managers and 5000 active SKUs. • Leveraged subject matter expertise to drive 7% annual business growth, 25% increase of top product line, 5% market share, STO by 3 points, ROS by 10 points.

B.Sc, pharmaceutical