Mohamed Khater

Destination Member for Aseer Region (ASDA) with the Global Sustainable Tourism Council (GSTC)

1. Develop and execute strategies for promoting Abu Dhabi's cultural and tourism offerings in the Domestic market, Al Ain City and Al Dhafra Region. 2. Identify opportunities to increase engagement and participation in cultural and tourism events and activities across the Domestic market, Al Ain City and Al Dhafra Region. 3. Build and maintain relationships with key stakeholders, such as industry partners, government officials, and community groups, to ensure effective collaboration and cooperation. 4. Provide leadership and guidance to team members to ensure effective implementation of operational plans, programs, and initiatives. 5. Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities for improvement and development of programs and services. 6. Develop and manage budgets, contracts, and partnerships to ensure effective and efficient use of resources. 7. Prepare reports and presentations for senior management and external stakeholders to communicate progress and outcomes of programs and initiatives. 8. Represent the organization at industry events, conferences, and other forums to promote DCT Abu Dhabi and its objectives. 9. Ensure compliance with relevant policies, procedures, and regulations related to international operations in the Domestic market, Al Ain City and Al Dhafra Region. 10. Collaborate with other departments and units within DCT Abu Dhabi to ensure effective integration of international operations with broader organizational goals and objectives.

In charge of the company based in UAE overlooking all the commercial and the operation aspects. Other GCC destination is under my remit with expansion plans to develop business opportunities in these countries.

Member of MATKA Nordic Travel Fair International Advisory Board

• In charge of the Flash Horizon in UAE with an expansion plan to Bahrain, Oman and KSA. • Responsible for the Commercial and Business Development for the whole group. • Enhancing the company presence in several channels and improving the group capabilities worldwide.

• Lead a team of Tourism Development managers to analyse the tourism market, formulate strategies and drive tactical marketing plans to heighten awareness of Ras Al Khaimah as a destination in order to arrive at the set targets (tourism receipts and visitor arrivals). • Manage destination competitiveness, trends and analysis, and the creation and maintenance of all tourism spatial information and data management. • Provide strategic input into processes by which RAKTDA Projects effectively implement its tourism investment, development and marketing activities as part of broader priorities through the application of solid tourism research and planning methodologies • Assist CEO in serving as the Emirates's destination marketing organization (DMO); develop new programs & projects as needed to promote the Emirate; coordinate participation & attend tourism-related trade shows, conferences and other events.

• Conducting market research, identifying demands and new business opportunities. • Providing accurate and updated information on local tourism related facilities to B2B partners. • Assist in identifying potential charter flight opportunities to the emirate. • Measure and report the performance of the assigned markets and activities. • Represent the Tourism Authority in assigned occasions within UAE and overseas travel fairs, Roadshows and events. • Managing, coordinating and conducting activities in well planned and timely manner.

Responsible in developing, managing and coordinating business development and destination promotion activities in assigned markets and market segments. Actively identifying new possible business sources, increase destination positioning and awareness using various B2B activities. Establish and maintain productive business relationships with area travel industry key players and overseas operators.

Responsible in developing, managing and coordinating business development and destination promotion activities in assigned markets and market segments. Actively identifying new possible business sources, increase destination positioning and awareness using various B2B activities. Establish and maintain productive business relationships with area travel industry key players and overseas operators.

Responsible in developing, managing and coordinating business development and destination promotion activities in assigned markets and market segments. Actively identifying new possible business sources, increase destination positioning and awareness using various B2B activities. Establish and maintain productive business relationships with area travel industry key players and overseas operators.