mohamed elshirbini

Establishing the marketing function in the company with emphasis on championing the brand and expanding the customer base. Conceiving and implementing integrated marketing communication plans that enable brand consistency, maximize effectiveness, meeting measurable objectives and executing customer relationship management strategy, managing a yearly marketing budget of more than $10 Million. Marketing a portfolio of residential, commercial, administrative and leisure & entertainment real estate projects, in order to achieve the annual targeted sales (around $170 Million)

Alyaum newspaper- Almobawaba Classified- Rawnaa Co- Printing Press Complex- AlYaum Distribution Director of Marketing, Subscription Sales and Distribution Defining the company's strategic marketing goals. Responsible for setting the marketing direction, vision, and full accountability for more than $7 Million annual marketing budget, and around $20 Million operational budget. Defining core brand identity, and leading creative development by providing art direction to internal and external agencies. Marketing & selling a portfolio of B2B (corporate & retail) and B2C worth of around $100 Million annual sales target. Managing a team of 19 subordinates in Marketing and 310 in distribution. Accomplishments Received 3 Middle East Awards for the New Corporate Identity Successfully Launched the new corporate Identity ; Twice a member of the development committee ;