Mohamed El Nagdy

Baby Care Category (Molfix - Bebem - Good Care) Home Care Category (Bingo)

Filled Bakeries Category

-Tissues Category Consumer: (Familia - Papia - Good Care) -Tissues Category AFH: (Focus) -Personal Care Category Consumer & AFH: (Evony - Good Care) -Administer day-to-day marketing activities for Familia, Papia, Good Care, Focus & Evony - Managing brand communication strategy and developing creative briefs to ensure communication strategy - Leading the agencies & ensuring the proper development and implementation of marketing and communication strategies -Monitor the competition (product, packaging, price, activity, promotion, advertising etc.), and form propositions opposed to the competitive activities and action planning. - Conduct market visits to determine the strong and weak points of the regions - Manage the stages of the design process of product packaging & key visuals. - Supporting the development of product launch/relaunch including concept generation, research and financial evaluation - Reviewing media & digital monthly plans - Track monthly sales reports per channel and region, to present a summarized report to the related administrator and report sales enhancing activities on channels and key customers - Supervise TV copies airing process - Monthly Budget tracking - Leading cross- functional teams - Track the market dynamics through research - Responsible for 3rd party relationships and agency coordination