Mohamed El Minisy
Sales Director @ elmarakby steel
About
KEY COMPETITIVE COMPETENCIES AND SKILLS EXPERIENCED SALES, BUSINESS DEVELOPMENT & STRATEGIC PLANNING MANAGER Dynamic, results-oriented professional sales manager and leader with a strong track record of performance in turnaround and high-paced organizations. Ability to identify complex problems and use critical thinking skills to implement plans for overcoming those problems for the company’s benefit. Utilizing team approach to drive organizational improvements and implementation of best practices. Superior interpersonal skills, capable of resolving multiple (sales, HR, legal, financial & operational) issues and motivating staff to peak performance. Highly achievable and seeker of profitable growth combing sales, marketing strategic planning and global standard corporate communications experience to deliver substantial results. • Building Business Strategy • Vision & Mission Planning • Crises Management • Sales & Marketing Leadership • Global Corporate Standards • Project Management • Collections & Cash Management • Services & Products Design • Contract Negotiations • Finance, Budgeting & Cost Management • Mentoring Cross Functional • Analytical Thinking • Profitability & Cost Analysis • Human Resources Management • Team Building • Government Regulations & Relations • People Management • Building Big Pictures • Developing employees to full potential • Policy & Procedure Development • Can do attitude • Work processes and Policies Automation • Business Development • Commercial risk
Egypt
Cairo
Mining & Metals
Sales Force Development, Conflict Management, Communication, Team Building, Sales and Marketing, Decision-Making, Trade Marketing, Strategic Thinking, Sales Processes, Direct Sales, Market Planning, International Sales, Budgeting, Problem Solving, Account Management, Market Analysis, Business-to-Business (B2B), Microsoft PowerPoint, Leadership, Sales Management
Experience

Egypt & KSA Chemicals Account Sales Manager (Sept 2020)
Egypt
Managing Sales revenue through supplying Major Polyethylene and Polypropylene direct accounts as well as CIF and local Distribution models to capture profitable growth opportunities. Ensuring ExxonMobil flawless supply from global Petrochemical plants with an extreme focus on Credit Control & TAR management. • Achieved all-time sales record in the Egyptian Performance PE Market on the expense of competition reaching 167% vs prior year (2019) • Awarded Global PE recognition for leveraging MEAF On Time Delivery by 29% vs prior year in 2019 • Significantly reduced Egypt’s On Time Delivery by 42% in 2019 prior year • Led Egypt Task Force project to enhance logistics performance, resulted in Saving 7 days demurrage cost, avoiding ports clearance complexity and being perceived the supplier of choice • Leveraged Agriculture Development Team to penetrate Greenhouse Market by the 2nd gen. of Performance PE adding an incremental revenue of 1.2 M$ 2019 and 4 M$ outlook for 2020 • Leveraged Performance Polyethylene USD Premium using value selling led to 18% increase (2019) • Significantly increased ExxonMobil market share for Performance PE adding 12% to the base (2018) • Developed PE Distribution model to expand small and medium accounts reach with local currency • Steered commodities from non-Performance Polyethylene accounts to capture profitable growth • Created Distributor Profitability Model and led rechanneling process to support growth strategy

Industrial Lubes Area Sales Manager
Cairo
Leading an industrial sales team to develop value selling of flagship and premium automotive & industrial lubricants to major direct accounts in Off Highway & General Manufacturing Sectors • Doubled Industrial Lubes FY 2015 volume in Off Highway sector to reach 199% vs prior while increased revenue by 215% vs prior through product mix upgrade • Led to win 100 % oil supply of the turn key Construction Emergency Energy Plants Projects (2014) • Invented the Sales Iceberg project for new pipeline opportunities resulted in gaining 6 new big accounts • Developed General Manufacturing sector strategy for Direct and Indirect sales to protect position in key accounts, regain lost business and wining new profitable accounts on expense of competition • Secured 1.7 M$ business and collected 0.5 M$ bad debt through unprecedented repayment plans • Drove past dues from 11% in 2011 to 1% in 2014 despite of 2011 Egyptian revolution impact • Supported career development plans by developing 50 % of my sales team into new challenges

Retail Lubes Sales Lead Manager
Cairo Governorate, Egypt
Leading motivated sales team for managing lubes sales in Retail Service Stations, Retail Oil Shops and Wholesale channels leveraging on commercial authority to increase Retail & Wholesale profitability, execute investments plans and deploy marketing programs • Boosted Mobil 1 sales by 16% vs prior year through developing 3rd party model to serve company owned sites, adopting full lube bay utilization approach and reactivating non-operating sites • Developed Sensitivity cases for quantifying aftermarket effect for auto brands led to evaluating brands impact and identifying investments priorities in Lube Bays • Accelerated Lube bays deployment for Mobil 1 centers & Autocare to reach 133% of 2010 plans • Setting profitability management /retail investments & retail marketing program execution • Implementation of best practices, programs and marketing initiatives by dealers & service providers • Managing an annual Sales turnover of triple digit MUS$ through retail team • Led automotive sales organization and Retail service stations network across country

Retail Lubes Network Planning Lead Manager
Cairo Governorate, Egypt
Study, plan and develop Retail Lubes Network Strategy in-line with Wholesale, Distribution and Fuels Marketing plans, including strategic planning role for all automotive channels investment needs & economics developments. Focus on strategies alignment, plans implementation and brand representation • Led Retail Strategy Modelling process for Channels Evolution including consumer behavior, economics forecast and competitive advantages to project automotive lubes economics future • Created the After Market Model to include brad influence economics impact on investment deals led to significant change in ExxonMobil lubes investment strategy (2008) • Invented business model to manage automotive channels conflict (2006) • Modeling Retail Lubes Network including investment plans for the next ten years (2007) • Developed standalone PVL master plan to mitigate no lube bays scenario impact (2007) • Led CNG focus team to develop theoretical framework and market research to identify ExxonMobil strategic options and investment needs to capture market opportunities and mitigate future risks • Invented Network Feeders Model for Service Stations to quantify Car Dealers intangible marketing effect

Industrial Distributors Sales Manager - April 2003 to Nov 2005
Egypt
Managing Lubricants sales through Industrial Distributors Network all over Egypt to explore & secure new business opportunities, implement marketing plans, service offer and optimize brand representation • Boosted revenue by159% vs prior year through prices increases, product mix and network upgrade • Designed distributor model including incentive scheme to optimizes profitability, TAR and inventory • Gained two new distributes and secured investments to support profitable network expansion • Led Esso Industrial Lubricants Marketing Campaign to leverage dual brands strategy • Led auxiliary sales force team for marketing IL lubes to cover 2300 industrial entities • Launched Esso IL call center for SMEs to create the link with distributors network and capture leads

Territory Sales Manager - Contractors Segment – Jan 2001 to Apr 2003
Cairo, Egypt
Managing Lubricants & Fuels sales for the contracting segment across Egypt through exploring & securing new business opportunities with focus on quality service offering • Reduced the biggest 3 accounts DSO by 90 days and led to drive receivables down by 1.7 M$ • Launched SMS Distribution Channel in Off Highway segment adding 1 KT potential to base business • Invented 70/30 repayment strategy for TAR management while keeping potential accounts • Utilized SMS survey to leverage Caterpillar influence on their direct accounts

Production Engineer
Citroën - JAC
Cairo, Egypt
Leading a team of 54 employees to manage Citroen passenger vehicles production in the final assembly line (Trim Line)
Mohamed El Minisy's Contact Information
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