Mohamed Eid

for companies through a full marketing plan process passing by deep analysis of internal current situation and conducting marketing research study to identify industry trends and commercial opportunities to identify gap analysis in order to set company goals and how to achieve it by developing a marketing strategy including brand positioning, brand communications (digital , Social & ATL Activities ) Monitor marketing campaigns and analyze results

managing partner

leading the brand expansion project management in GCC market leading a team of (brand management , social media , digital marketing & content ) in Egypt & KSA responsible for promoting a company's products , managing budgets, campaigns, and advertising campaigns management . creating company's marketing plan , strategy, market research, within a marketing budget,

Responsible for leading three local brands ( panda , dairy& laclass ) category brand launch form scratch ( laclass ) collaboration with export department in own brands communication ( gulf & Africa ) monitor P & L activities and budget management building communication strategy and allocation for Arab dairy brands research analysis ( U & A , Ad hock , test panels & retail Audit ) business development plans with the holding company for other group companies

Strategy: - Long term marketing plans - New product pricing and Launch plan - Brand positioning / Consumer understanding - Budget management (brand owners budget & distributer budget) Innovation: - Positioning & development strategy - Project management (Brief, R&D, manufacturing ... etc.) - Tasting sessions & reporting Researches: - AdHoc research - Retail audit panels, U&A studies ... etc. Communication: - Communication management - Media Management (Run 360 degree marketing campaigns ATL, BTL &digital) - Ensuring most efficient buying for media content, with premium positioning and placement for Others: - Trade market follow up and co. planning - International brand cooperation -Prepare quarterly presentations showing brand performance using Retail Audit, Ad tracker and daily sales reports along with relevant analysis Product development & new product launches

o Raised pinar sales by 170% (from April 2012 till end of 2014 exp.) o Launching new products to the range with successful launching plan. o Run 360” marketing campaign on November 2013 by Ogilvy Dubai (TV , Outdoor , digital & BTL activates ) o Develop and implement annual marketing plan and projects for new and existing products to build brand equity. o Manage the productivity of the marketing plans and projects to develop brand awareness and increase sales. o Led the development of short & long term strategic planning including annual busi-ness plans , media , promotion & innovation pipeline strategy with P& L and budget responsibility o Led major new product launch, product development, positioning, pricing, media, and consumer promotions retailer activities. o develop brand communication to achieve brand objectives liaison with media and advertising

o Supervise all promotion activities, high sellers and key accounts. o Responsible for the development, execution, and performance of all programs designed to increase presence and ultimate take-away. o Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, and budget management. o Development and delivery of new product development (NPD) plans. o Putting in place, monitor and improve processes to link all Marketing activities with the activities of the merchandising team. and Product Development activities with Sales activities. o Manage direct marketing campaigns(key accounts , high sellers & modern trade ) to meet above the line activities and bush sales volumes

o Monitors and analyzes sales volumes vs. variants and regions by retail audit report to observe deficit and bush sales. o Manage direct marketing campaigns(key accounts , high sellers & modern trade ) to meet above the line activities and bush sales volumes o Manage all bundle product promotion projects for President, Lactel, Nestle & Teama. o developing and executing promotional initiatives to profitably increase consumption o creating annual bundle plan for all brands to meet ATL activities. o Monitoring competitor promotional activities.

o Manage the monthly stock coverage for both raw & packing material. o Ordering and Follow with more than 30 foreign suppliers spread all over world o Deal with shipping lines, Clearance agencies& freight and Insurance suppliers. o Negotiate for claims with foreign suppliers. o Handle Bank Documentary collection.

o Followed a rotation program that exposed me to the various functions in the Business, whereby I spent 3 months in 3 catego-ries, 1 month in research, 1 month in Risk, and 1 month in Oper-ation.

Principles of Marketing Professional selling skills Consumer behavior Marketing research Direct marketing Contemporary management Strategic marketing Integrated marketing communication Brand & Product management

• "Introduction to spss" institute statistical studies and research . • "determining sufficient sample size" institute statistical studies and research . • "regression analysis" institute statistical studies and research . • "statistical review" institute statistical studies and research .

- macro economics - micro economics - Business Environment - managerial finance - Taxation - Introduction to Economics - Economic Development - Money and Banking -International Trade - Introduction to Econometric - Portfolio Management and Investment - Organizational Behavior - International Business Policy - Business Law - Marketing I - Manufacturing Strategy - Supply Chain Management - Introduction to Strategic Management - Contemporary Strategic Management - Electronic Business and Government